Madison, Wisconsin – In partnership with UW Athletics, Badger Sports Properties of Learfield has opened a new office in downtown Milwaukee, creating an additional avenue to network and serve the greater Milwaukee business community.
As the exclusive multimedia rights holder for UW Athletics, Badger Sports Properties manages all aspects of the rights relationship, providing corporate partners with traditional and new media and technology-based opportunities for the university and its affiliates.
“Having grown up in the greater Milwaukee area, I have seen firsthand how important the Badgers are to the culture of our state,” said Chris McIntosh, Wisconsin Director of Athletics. “We are grateful for our ties to southeastern Wisconsin and are excited to further strengthen our ties.”
There are approximately 500,000 University of Wisconsin alumni in the greater Milwaukee area, and many of Athletics' current corporate partners are based in the southeastern part of the state.
Scott Silvestri, vice president and general manager of Badger Sports Properties. “Our goal is simple and clear: to demonstrate our commitment to Milwaukee and the entire business community, and to care for our partners on an even more meaningful level.”Wisconsin Athletics hosts a growing number of events in Milwaukee So we think the timing is perfect.”
Badger Sports Properties' office, based in Milwaukee, will be led by business development manager Deb Logan, while Silvestri will oversee all real estate operations from the team's Madison-based office. Logan previously served as general manager of the Milwaukee Panthers Sports Properties and the Milwaukee Bucks where he held various sales positions for over 17 years.
About rear field
Learfield is a diversified and influential media and technology company supporting college athletics. Through digital and physical platforms, Learfield owns and leverages deep industry data sets and relationships to drive revenue, growth, brand awareness and fan engagement for brands, sports and entertainment venues. With connections to more than 1,200 collegiate institutions and more than 15,000 local and national brand partners, Learfield brings impact and maximizes reach to your target audience with a presence in college sports and live events. Learfield provides solutions for a 24/7 fan experience, including licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, and NIL solutions. , which enables schools and brands to connect with fans through advanced digital. platform. Since 2008, we have been the title sponsor of the highly acclaimed Learfield Directors' Cup and support sports departments across all sectors.
