Richard Turen
It's been about three and a half months since the new year started. This means that almost every data point about the previous year's client opinions is now stored, stored on disks indoors where temperatures are closely monitored.
Obviously, some numbers are more reliable than others, but they express beliefs in countless ways in countless studies, so at this point we have no idea what our current and potential customers are. We thought it might be helpful to review what we know. This is what some of the more reliable polling data (Gallup, CBS News, etc.) is showing.
we are proud. Two-thirds of us say we are extremely proud to be American. But then again, 41% of us say it's likely that a hidden cabal is secretly controlling the world.
(My staff is researching where the Cabal's headquarters are and working to open an office there. I think having an office nearby will be helpful in future committee negotiations. )
Approximately 70% of our clients want marijuana to be legalized. Weed-based travel is already trending. The growth potential appears to be quite large, but there is also the added benefit that clients may not care much about their location.
Slightly more than half of our customers, 52%, say they or someone under their roof owns a gun. Don't rule out the possibility that some of your customers may want to visit a shooting range or gun show during their trip.
This is important. 75% of our customers use their smartphones in the bathroom, 60% sleep with their smartphones, and 47% panic when their battery level drops below 20%.
I take these seriously. Marketing using smartphones is now extremely important. As your customers travel around the world, they need to know that you're traveling with them on your phone. You need to be available to them no matter where they sit. There's only one important question travel advisors should ask themselves when preparing to increase their online availability. That said, what could be more creative and interesting to say online than a Taylor Swift concert video clip?
Here's what I'm currently working on: Entertaining enough to occupy your spare time on the plane, travel trivia contests offer prizes from your favorite suppliers.
61% of Americans believe artificial intelligence poses a serious threat to humanity, according to a new poll. But he said 38%, more specifically, feel that AI will replace all or part of their jobs. At this point, I'm not entirely sure there's any value in supporting AI at the agency level. Clients need to be updated on the frequency and level of errors due to the use of AI in online responses.
I believe it is wise to compare the surveys you prepare for your clients with the surveys generated by existing AI programs. If you aren’t using AI in your travel operations, brag about it and constantly ridicule those who advocate non-human counseling.
Last year's survey showed a trend against the new automated tipping culture. According to a poll, 32% of Americans strongly dislike “displaying suggested tip amounts on screen,” while 30% say our nation's tipping culture is currently out of control. Masu. Travel sellers should address this concern by clearly indicating local tipping customs wherever their guests travel.
One way to ensure you get ahead of this is to have your agency create a worldwide tipping guide, a little book that you can send out as a holiday gift or birthday present. It's relatively easy to create and the content remains fairly static.
