Some travel advisors are more comfortable with social media than others. But whether your marketing program is deployed on Facebook, TikTok, Instagram, or YouTube (depending on which platform your client frequents), it's important to remember that marketing programs are a critical component of any good marketing program. Most people would agree. Whether you're just getting started on social, or you're already active on social but want to take it to the next level, here are some tips on content creation from travel influencers who have mastered social.
Post educational and informative content
First and foremost, provide value to your social followers. Over-promoting doesn't work on these platforms. Bernice Padilla, travel content creator at Trendy Traveler LLC, says that instead of posting travel information one after the other, they “provide content that is informative and educational.” “Create guides, tips, and advice about travel destinations. This establishes you as an expert and resource for travelers. You can also share your personal experiences to make them more relatable. please.”
tell real stories
“Build authentic connections with your audience by sharing your real-life experiences, both the best and the worst,” advises luxury travel creator Michael Amanar. “Whether it's an unexpected encounter with a local or a lesson learned from an accident while traveling, authentic stories resonate and create trust. Incorporate anecdotes, personal photos, and behind-the-scenes moments. Let's bring your content to life.”
know your audience
Take the time to know and understand your target audience. What social platforms are they on? What are they talking about there? what do they like? What makes them excited to share with others? Knowing these things can help you create content that engages people.
participate and collaborate
“Engage with your audience by asking questions, conducting surveys, and hosting Q&A sessions,” suggests Amanor. “Your followers can often provide insight into what you want to see next. Collaborating with local businesses, travel influencers, and even clients can also provide new perspectives and expand your reach. Together, we can reach new audiences and offer more diverse content.”
shoot away
Photos are a must on social, but it doesn't have to be difficult to keep posting images that grab attention. “The best camera is the iPhone or his Android that he always has with him,” says Will Byington, a professional photographer and travel advisor video/photo coach. “Remember that a shot you never take is 100% missed, so keep shooting.'' He says, “Take lots of pictures because you may never be able to go back to that place or that moment.'' If you take a lot of photos, you'll eventually get the one you need.'' He also says if you've ever missed a shot because you came out too fast and didn't open your camera in time. It states that you can open the camera in 1 second using the following method: On iPhone, quickly swipe left. From the lock screen. Or, on Android, double-click the power button.
Take photos from different angles
Byington also urges advisors to: “Don't do the same as everyone else. Do something different. Go low. Go high. Go wide. Go close. In a place or a historical place. When you're in the moment, you take shots from different angles. That's the kind of content that interests people,” he tells travel advisors at a workshop. Don't get overwhelmed. enjoy. create. Let's see what you can come up with. It's better to be done than to be perfect. ”
Make heavy use of videos
Many travelers (and consumers in general) want to learn about new places and things through video content, especially short-form videos like TikTok, Facebook Reels, and Instagram Reels. Video is an engaging way to showcase a destination or experience. No matter where you travel, you can shoot videos from your mobile device. Be yourself and talk about what you love most (travelling, of course) and your followers will respond.
stay consistent
“The more you post, the better your content will be,” Padilla says. “You'll learn a lot just by trial and error, and you'll get a better understanding of what kind of content resonates with your audience.” Set a posting schedule, whether it's a few times a week or every day. , choose a day and time that fits your work and life schedule, and stick to it.
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