David Solis, newly appointed director of business development at wholesale supplier Ultimate Jet Vacations, believes luxury is all about service, which is especially important at a time of turbulence in the wholesale industry. ing. He and tour editor Nicole Edenedo discuss how the company is doubling down on its services to travelers, advisors and trading partners this year, and why they believe their efforts will lead to business growth. He talked about what he was doing..
David Solis
question: What does your role as Business Development Officer involve and how do you plan to help the business grow?
answer: In my role, I will work to establish a sophisticated framework to drive our global expansion, as well as develop initiatives to strengthen our relationships and service offerings with travel advisors and experts. Over the coming year, our goal is to ensure that our brand and core principles resonate strongly in the marketplace, from creating value and innovating to setting new standards for service excellence. I look forward to further developing relationships with existing industry advisors, investing in the growth and success of our team, and forging new partnerships that continue to position Ultimate Jet Vacations as a premier luxury wholesale travel company. Masu.
question: With Gogo Vacations closing last month and many advisors blaming the brand's failure to adapt for its downfall, are there any challenges that need to be addressed in the wholesale industry?
answer: The biggest challenge is overall stagnation and complacency with the value proposition, as well as a lack of innovation in wholesale models, especially as B2B distribution trends have evolved over the past decade. Wholesale distribution is increasingly perceived through the lens of competition with hotel partners and reduced value creation for both suppliers and customers. There is a huge opportunity to change the way wholesale businesses operate in terms of value to travel advisors and supply partners, and we have capitalized on and persisted. Our innovative approach includes working with our supply partners as an extension of sales and marketing, elevating our concierge concept and modernizing our commission payment process.
question: How do you plan to remain competitive in the wholesale supplier market?
answer: We spend little time researching wholesalers and instead focus our energy on relentless efforts to improve the client experience for our advisors. The big brands in the wholesale sector operate on a completely different side than Ultimate Jet Vacations. They focus on efficiency, quantity and price. We are completely focused on the client experience and developing creative ways to bring more value to both our clients and supplier partners.
We also operate in a very specific niche, high-end luxury goods, in which we have almost no competition. However, we have always been an organization that values client feedback. I am committed to keeping our brand at the forefront of a rapidly evolving industry while continuing to think creatively to best serve our advisors, address inefficiencies, and improve value, while also managing our client's emotions. We intend to integrate them in a meaningful way.
question: How important are advisors to your business?
answer: Travel advisors are the core and foundation of our business. Everything we do is aimed at growing their business. Without Travel Advisors, our business would not exist. That's why we take Jeff's Bezos approach to customer philosophy to heart. “We don't care about our competitors, we care about our customers.”
