skift take
— Jesse Chase-Lubitz
Lindblad Expeditions, a leader in expedition travel, this week announced the acquisition of Wineland Thomson Adventures, an award-winning adventure travel group, through its Natural Habitat Adventures subsidiary.
The companies did not disclose the terms of the agreement.
The move is aimed at strengthening Lindblad's presence in East Africa, particularly Tanzania, with the addition of Wineland Thomson's most prized possession, Thomson Safaris. Founded for 40 years, Thomson operates experiences across the Serengeti.
Wineland Thomson's portfolio also includes Gibbs Farm, a lodge on the slopes of Ngorongoro Crater in the Eastern Rift Valley in northern Tanzania.
Acquisition using common values as fuel
Lindblad and Weinland-Thomson said they are prioritizing “sustainable” tourism practices and education.
“With the addition of Wineland Thomson and its acclaimed Tanzania-based travel services and world-class team members, we are not only expanding our footprint, but also expanding our footprint to inspire and educate about the wonders of the natural world. , creating more opportunities for conservation,'' said Sven Olof Lindblad, founder and CEO of Lindblad Expeditions.
Takeover scandal
Lindblad acquired three other tour operators in April, including Off the Beaten Paths, Duvaine Cycle and Adventure Company and Classic Journeys. This latest acquisition is in line with Lindblad's strategy of acquiring established adventure travel companies.
Ben Bressler, Founder and President of Natural Habitat Adventures, said: “This strategic acquisition of Wineland Thomson allows us to further expand our land offering in and around East Africa.” . “And with the addition of Thomson Safaris, we will capitalize on the growth potential of small group safaris in Tanzania’s beautiful plains and beyond.”
Wineland Thomson will continue to offer standalone products and leverage Lindblad's resources to accelerate growth and capitalize on demand trends, executives said.
Growth at Lindblad
Lindblad also released its first quarter financial results this week. Total revenue was up 7% year over year to $153.6 million, and bookings were 4% higher than the same period in 2023.
Land Experiences EBITDA was at the same level as the same period in 2023, but the company said the increase in tour revenue was offset by higher operating expenses, including staff, investment in more departure options and enhanced marketing. .
Photo credit: Sunset on a private safari run by Thomson Safaris.Source: Thomson Safaris
