The largest inbound travel trade fair will be held again Los Angeles For the first time in over ten years.
The Los Angeles Convention and Visitors Bureau is hosting the U.S. Travel Association's IPW through May 7th.
The Los Angeles Convention Center will serve as the main backdrop for IPW.
Additionally, important events will be held throughout Los Angeles, including the Getty Center, the Los Angeles Memorial Coliseum at Exposition Park, and Universal Studios Hollywood.
The Los Angeles Tourism Authority, in collaboration with Tourism Economics, released its tourism results for the end of 2023, announcing a total of 49.1 million visitors, a 97% recovery compared to the base year of 2019.
Total business sales were $40.4 billion.
“Tourism remains a vital economic engine for Los Angeles, impacting the livelihoods of more than 530,000 Angelenos in tourism-related occupations,” said Adam Burke, president and CEO of the Los Angeles Tourism Authority. I am giving,” he said.
“We are honored to host IPW this year, a watershed year for Los Angeles’ tourism industry. We are confident that Los Angeles will benefit from IPW for years to come. Masu.”
Attendance at this year's IPW show exceeded 2019 levels for the first time since the pandemic, and future U.S. travel is expected to exceed $5.5 billion.
Nearly 100,000 pre-scheduled business appointments will be made, connecting more than 1,700 travel buyers and media representatives from around the world and 5,700 travel professionals from approximately 70 countries.
“Los Angeles is ideally suited to host IPW and the thousands of travel professionals who are bringing international travel back to the U.S.,” said Jeff Freeman, president and CEO of the U.S. Travel Association. It's a city.”
“It will lead to years of new visitors and benefit the city, the state of California and the nation as a whole.”
While domestic travelers have been driving Los Angeles' tourism recovery, international travelers continue to recover more gradually, with all source markets expected to take another 24 months to reach full pre-pandemic levels. It is expected.
LA Tourism operates year-round in 15 global markets across four continents.
This includes LA Tourism's seven international offices in the United Kingdom, Australia, China (four locations), and India.
Several events will take place in Los Angeles during IPW, including Saturday's media brunch at The Getty and opening night at the Los Angeles Memorial Coliseum.
A closing event will be held at Universal Studios Hollywood on May 7th.
LA Tourism continues to promote LA globally with its “Now Playing” global advertising campaign, which announced its latest and largest-ever investment in February 2024.
Intended for visitors from the United States, Australia/New Zealand, Canada, France, Mexico, South Korea, and the United Kingdom.
Since the campaign's launch, “Now Playing” has generated more than $2 billion in direct spending in Los Angeles.
The campaign expands this month to drive and short-haul markets, including San Francisco, San Diego, Sacramento, Fresno, Santa Barbara, Palm Springs, Las Vegas, Phoenix and Los Angeles, driving demand for hotel stays at major events across Los Angeles. To do. Angeles County.
LA Tourism Meetings and Conventions hosted 21 conventions at convention centers across the city in 2023, attracting more than 390,000 attendees and generating approximately 182,000 hotel room nights in the LA area.
For more information about IPW, please visit www.ipw.com.