Quad/Graphics, Inc. today announced a new partnership with The Save Mart Companies to launch an in-store retail media network. In-Store Connect by Quad deploys digital screens and kiosks throughout stores to help retailers and consumer packaged goods companies offer relevant promotions, share important product information, and explore adjacent product options. Improve the overall shopping experience by providing more opportunities to connect with shoppers.
“Brick-and-mortar stores continue to represent the majority of retail sales, especially in grocery stores,” said Kevin Bridgewater, Quad's senior vice president of strategic retail initiatives. “Partnering with The Save Mart Companies to deploy In-Store Connect demonstrates how retailers can create value for the brands on the shelves, the customers in the aisles, and their bottom lines. Masu.”
Save Mart Companies will deploy Quad's specialized digital sign technology in 15 stores across three banners: Lucky, Save Mart, and FoodMaxx. Quad works closely with the company and its vendor partners to create and deliver real-time promotions and product information to shoppers throughout the customer journey.
The initial rollout will integrate digital retail media into The Save Mart Companies' existing in-store infrastructure, delivering relevant promotions and product information to shoppers in the form of digital kiosks, end caps, shelf screens, and vertical banners. demonstrate the platform's ability to . Upon successful completion of the first phase, The Save Mart Companies plans to expand the platform to its remaining 179 stores in California and Nevada.
