The Tennis Channel will introduce Ladies Day on the T2 channel starting Tuesday June 11th, dedicating one day a week to women's matches only. Throughout the year, the world's best female tennis players are broadcast live on T2 on Tuesdays. , widely available for free throughout the United States.
Both Tennis Channel and T2 will continue to alternate coverage of top-level men's and women's tennis from Wednesday through Monday, as their respective networks have done since their respective launches. But for the first time, fans of WTA women's professional tennis will have an entire day on TV dedicated to featuring their favorite stars. It also means there will be more free live women's tennis coverage than ever before on American television.
“Due to the nature of our sport, Tennis Channel has always been ahead of the curve in celebrating women’s competition,” he says. Irv Schulman, Senior Vice President, National Sports Sales, Sinclair Sports Group. “The list of women who have been trailblazers in both tennis and track and field is long. Althea Gibson, Billie Jean King, Martina Navratilovaand Venus and serena williams They helped lay the foundation for recognition for other women's sports over the years, to name a few. We are really happy to be able to further serve the world's best women's tennis players and their fans by hosting a day of matches dedicated to them, completely free of charge, every week on T2. ”
Tennis has traditionally been the most gender-balanced of the popular American sports, with male and female headliners for more than 100 years, and men and women watching men's and women's tennis equally. According to Nielsen Q2-24 Live and Same Day, the average viewership bias for women's matches on Tennis Channel's platform is 50%, perfectly even between men and women. Similarly, the men's games attract a similar number of 51% men and 49% women. Throughout the year, men's matches on Tennis Channel average just 6% more viewers than women's matches.
The first match Tennis Channel ever aired was a women's match in 2003 featuring American icon Venus Williams.
Introduced in March 2022, T2 has grown rapidly and is now in more than 100 million households. Most households in the United States already have access to T2 at no additional charge. Platforms that distribute the channel include Amazon's Freevee, Prime Video, and Fire TV, as well as Roku, Fubo, Hulu, YouTube TV, Samsung TV Plus, Vizio Watch Free+, and Plex.
Tennis Channel has no plans to do so, but given the nature of live sports, exceptions to the Ladies' Day programming may occur in the event of inclement weather or other unforeseen scheduling demands.
