According to data from the Game Publishing Committee of the China Audio-Video and Digital Publishing Association, mainland China's video game sales are expected to reach 303 billion yuan in 2023, up 14 percent year-on-year. This is in stark contrast to a decade ago, when the gaming industry grew nearly 40 percent annually due to the rapid expansion of the country's mobile internet users.
As a result, Tencent's acquisition strategy in the video game sector has changed, according to Ma, who is also in charge of international distribution for Tencent Games, the video game publishing unit.
“In 2007, when China was still an emerging market, everyone was more focused on the short term. And the companies we invested in were basically [good] “We're not expecting results within two or three years,” Marr said. “Today, we've extended the timeline, and we're very open to a plan that lasts five to 10 years.”
“At a time when the industry is focusing more on long-term opportunities, you have to have faith, believe in it, love it and stick with it for the long term to get the rewards,” he said. “That can be discouraging for some people.” [industry players]But the benefit here is that in the long run we can see who really has faith.”
DnF Mobile It has already achieved weekly revenue of $9.86 million, making it the third best-selling game on China's App Store. King's Honor and Peacekeeper Elite Qimai estimated sales at $12.96 million and $12.15 million, respectively.
