Written by Fu Yun Chi
BRUSSELS (Reuters) – Chinese fast fashion e-commerce retailer Tem received a complaint from the European Union on Thursday over possible breaches of online content rules by a business affiliated with PDD Group.
Under the European Union's Digital Services Act, online marketplaces and intermediaries are required to combat illegal, harmful content and counterfeit products on their platforms.
Pan-European consumer organization BEUC has lodged a complaint with the European Commission, and 17 other member states, including France, Italy and the Netherlands, have also announced that they have lodged complaints with their respective national authorities.
Temu, which had 75 million monthly users in the EU as of March, provides consumers with important information about sellers on its platform and whether their products meet EU product safety requirements, according to BEUC. It is said that important information was often not provided.
The complaint alleges that Temu uses manipulative techniques such as dark patterns to get consumers to spend more than they would like, and that Temu uses manipulative techniques such as dark patterns to get consumers to spend more than they would like, and that Temu uses insufficient information about how to recommend products to consumers. Says.
“Temu is complacent here because it violates the EU's digital services law,” BEUC director general Monique Goens said in a statement.
“Products sold on the market, whether online or offline, made in Europe, America or China, must be safe and comply with European law when sold to European consumers. ”
Temu, which entered the EU market just over a year ago, is actively adapting its services to local customs and preferences and is committed to fully complying with the laws and regulations of the markets in which it operates. He said that
“We take BEUC's complaints very seriously and will thoroughly review them. We look forward to continuing dialogue with stakeholders to improve Temu's services for consumers,” the company said in a statement. Ta.
(Reporting by Foo Yun Chee; Editing by Richard Chang and David Goodman)
