The Tourism Authority of Thailand (TAT) has expanded its partnership with Alipay+ with a new development aimed at enhancing the travel experience in Thailand.
Improving travel through digital innovation
According to TAT, in the first four months of 2024, 2,351,909 tourists from mainland China visited Thailand. During the 2024 Labor Day holiday, data from Alipay+ partner e-wallet Alipay showed that Thailand remains the top destination for Chinese tourists in Southeast Asia. Transactions made through Alipay increased by 161% compared to 2023, surpassing pre-pandemic transactions in 2019.
To better cater to today's mobile-savvy travelers, TAT launched Alipay+ D-Hub and Amazing Thailand eCard exclusively on Alipay for Chinese tourists, gradually making it available on other Alipay+ payment partners I'll make it.
TAT was one of the first tourism boards to launch Alipay+ D-hub. Alipay+ D-hub is a customizable in-app mini program featuring important travel and cultural information, local merchant recommendations, and guides to destination cities and provinces in Thailand.
Revitalizing local business
Meanwhile, the Amazing Thai e-Card connects local businesses and tourists, helps them reach new customer bases, increases visibility and awareness of Thailand's tourism services for tourists, and helps tourists discover participating businesses. We provide channels to enjoy exclusive promotions.
In early 2024, Alipay+ also introduced Alipay+ D-store in Thailand. This is an all-in-one store digitization platform that allows locals and tourists to order, customize and pay directly on their mobile device by simply scanning the store's QR code. . Currently, Alipay + D store merchants include his F&B merchants at home and abroad, such as Dairy Queen, Burger King, The Coffee Club, Doro, etc.
Promoting seamless payments throughout Thailand
From January to April 2024, Thailand has already welcomed a record number of 12,127,447 international arrivals.
Additionally, Alipay+ data shows that transactions in Thailand increased by 70% from January to April 2024 compared to the previous four months, with the highest spending being on Alipay (Mainland China), Touch 'n Go eWallet ( Malaysia), by AlipayHK. (Hong Kong Special Administrative Region), Kakao Pay (South Korea). Successful in increasing tourist engagement through joint marketing efforts, his Alipay+ transactions during Songkran 2024 increased by 52% compared to the previous month.
Alipay+ continues to expand its merchant reach in Thailand to enable users of the 14 international payment apps that are Alipay+ partners to seamlessly pay across Thailand. As of May 2024, Alipay+ is accepted at more than 400,000 merchants across Thailand, including small areas, making it easier for tourists to travel around the country and enjoy Thailand to the fullest. It will be.
Introduced by Ant International in 2020, Alipay+ currently connects more than 88 million merchants in 57 countries and territories to 1.5 billion consumer accounts across more than 25 e-wallets and banking apps. This allows consumers to travel and make payments around the world hassle-free, and allows merchants to scale cross-border consumer engagement and digital marketing.
