Christiana Ievra is the Chief Marketing Officer at nVenue, a Dallas-based technology startup that is pioneering predictive analytics in professional sports. The company has partnerships with media brands NBC and Apple TV, as well as professional leagues MLB, NASCAR, and the NBA. Its predictive analysis is also used for in-game microbets.
Here, Yebra talks about her style on and off the job.
what i do
“My full-time role is with nVenue, a technology company that generates predictive analytics for live sports. Our content can be viewed on screen in Friday Night Baseball on Apple TV or in sportsbooks (not yet in Texas). I've been running my own photo booth technology company for almost five years now. We specialize in 360-degree photo booth activations for brands like the Dallas Stars and the American Heart Association.”
style icon
“I've been taking a lot of inspiration from F1 lately. Lewis Hamilton's approach to fashion is energetic, sporty, and incredibly chic. I love how he dresses for the occasion. I love how he dresses up to suit his mood, rather than his own. His biggest critics call his appearance “dangerous”… as if he was driving a car at over 300 miles per hour that weekend. It seems like he has no intention of driving. Both Hamilton and F1 broadcaster Naomi Schiff have inspired me to introduce new textures, prints and sophisticated eyewear to my look this year. ”
at work
“Each of my roles traverses the worlds of sports, technology, and events. You can see elements of each in most of my looks. Having recently signed a deal with the NBA, my sneaker game is definitely up. It has improved.”
style definition
“Sporty Shiv Roy. If Nike and Club Monaco curated a closet, it would look a lot like my closet.”
fashion essentials
“I never leave the house without my Smartish phone case. It transforms my phone into a sleek, minimalist wallet. I've never really liked wallets, so when I leave the house I don't have to worry about my belongings. I had to keep it lean. And my nVenue poker chips are always with me. I turned my business cards into chips as a more memorable way to exchange information.”
Featured looks
“I work in predictive analytics, so if you see me away from my home office, 99.9% of the time I'm wearing tailored high-waisted pants, a long-sleeve bodysuit, a blazer, and a jacket. There will be. Pan with a pat on the back.”
How I accessorize
“It's rare to see me without gold hoops or a Yankees cap or both. I recently lost my favorite vintage Yankees hat, so I'm breaking in a new one until further notice. I’m going to leave it there.”
Weekend situation
“My weekends are centered around photo booth events. We work with a lot of high-energy brands like Red Bull and the Dallas Mavs, so we're working with bright pops of color and dope sneakers. We want to introduce a more playful look.”
favorite store
“I love brands that focus on activating their brands in the places their customers live and play, rather than in retail spaces. My favorites are two Dallas locals: Women-owned PWR WMN creates women-specific blazers with real pockets. It's rare to find business casual or professional clothing that is both stylish and functional. Kimberly from PWR WMN has mastered both. And , when I'm not wearing a blazer, you can find me in By Way of Dallas' recent collaboration. I love the looks the team designed for their team-up with the Dallas Cowboys. ”
