Red Bull F1 Team has agreed a promotional deal with EA Sports covering the 2024 season.
contract:
- Red Bull becomes key partner for F1 24 video game release
- The team will also serve as a promoter for EA Sports' other titles, including EA Sports FC.
- Max Verstappen teams up with developer again
context:
Verstappen has a background in the gaming world, including with his own esports organization Team Redline, so EA Sports expanded their partnership from last year, which was just a personal endorsement deal with the Dutch driver, to become more Including the broader Red Bull team makes sense.
Verstappen will continue to wear EA branding on his helmet this season, and this will also be applied to the EA Sports F1-inspired helmet design at selected Grands Prix.
comment:
Christian Horner, Chief Executive Officer and Team Principal of Red Bull Racing, said: “From Formula 1 to football, the NFL to hockey, EA is synonymous with sports and entertainment and we are thrilled to have them as a team partner. I'm happy about that,” he said.
“F1 is experiencing significant growth, attracting new, young and diverse audiences around the world, and for many of those fans, gaming is central to their engagement with racing and Oracle Red Bull Racing. .
“EA Sports has created a truly immersive F1 game that takes fans into the heart of what we do, allowing them to race as heroes like Max or start their own legendary racing career. We are excited to be part of that story and look forward to working with EA and Max to take F1 gaming to the next level with F1 24.”
Next up:
F1 will race in China this weekend for the first time since 2019, returning to the Shanghai International Circuit for the Chinese Grand Prix from April 19th to 21st.
Go deeper:
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