Promperu and LATAM Airlines have partnered to promote Peru in Brazil, Chile, Colombia, Spain, the United States and Mexico, targeting markets that will account for 61% of Peru's total international arrivals in 2023.
of Peruvian Export and Tourism Promotion Board (promperu) and Latam Air A strategic partnership was signed to promote Peru as a tourist destination in Brazil, Chile, Colombia, Spain, the United States and Mexico. These markets accounted for 61% of all international arrivals to Peru in 2023.
As part of the strategic partnership with LATAM Airlines, which is valid until June this year, a digital advertising campaign is being rolled out in these countries highlighting the tourist attractions of Ancash, Arequipa, Cusco, La Libertad, Lima, Loreto and Piura. . . In addition, Chile and the United States, currently the main sources of international tourists to Peru, will also feature out-of-home advertising with screens and digital support.
The strategic alliance aims to gain a competitive advantage by developing joint advertising activities to promote and market Peru as a tourist destination based on the diversification of airfares, strengthening international air connections to the country and strengthening Peru's image and position abroad.
LATAM Airlines has established strong connections with Peru from international markets as part of a strategic alliance. Specifically, it operates a total of 17 direct routes from Brazil, Chile, Colombia, Spain, the United States, and Mexico, with 205 weekly flights. This airline offers a variety of options for travelers who want to explore Peru's tourist destinations and facilitates access for visitors from different parts of the world.
It is important to note that LATAM Airlines accounts for 52% of the seats available for international passengers to Peru, making it the airline with the largest market share in the country.
The markets involved in this campaign are of great importance to Peru. Chile is the largest source of international tourists to this country. In 2023, a total of 2,524,658 international tourists arrived, of whom 593,773 were Chilean tourists. The United States is the second-largest tourist destination, with a total of 490,332 American travelers arriving last year. Colombia, Brazil, Spain and Mexico are also the countries with the highest number of arrivals to Peru.
Theodore is co-founder and Editor-in-Chief of the TravelDailyNews Media Network and is responsible for business development and long-term opportunity planning for TravelDailyNews.
