34% are concerned about data privacy threats from AI in business travel. 15% are concerned that business travel will become “depersonalized.”
new data from business travel show europe Ahead of this year's event (30th edition), we've revealed the top five AI threats and opportunities that European business buyers are most concerned about and excited about.th), will be held on June 19th and 20th. Excel,London.
More than a third (34%) of buyers are most concerned about data privacy related to AI. A quarter (26%) are dissatisfied with their “limited ability to deal with complex situations”, while 16% are also concerned about the decline in the skills of travel professionals. Additionally, 15% of buyers believe that AI will “depersonalize business relationships,” and 8% are concerned that AI will lead to “a reduced need for face-to-face interactions.” Masu.
Interestingly, 5% of the 130 buyers who participated in the survey claimed that AI's ability to reduce the need for face-to-face interactions is one of the things they are most looking forward to. .
Here are the top five AI opportunities that excite business buyers.
- AI-powered chatbots and virtual assistants simplify travel planning and booking – 42%
- More efficient travel programs – AI allows buyers to track and analyze data to identify areas for improvement -18%
- Cost savings – Can buyers use AI to find better deals on flights and hotels? – 16%
- Improved duty of care – Buyers will use AI to monitor travel alerts and track employee locations in real-time 13%
- 5% less need for face-to-face interaction
“AI, especially generative AI, is a topic on everyone’s lips, almost regardless of the industry they work in.” commented Louis MariaroManaging Executive Officer of BTN Group.
“When it comes to business travel, AI has the power to impact our industry both positively and negatively. We are already seeing how chatbots can enhance the personalization of travel management. They are already aware of how personalization in travel management can be enhanced through the use of chatbots. It also presents an exciting opportunity to streamline processes and improve efficiency, while also ensuring that organizations address data privacy concerns and complement, rather than replace, human expertise when it comes to customer service. However, it is important to ensure human interaction when it comes to meetings and events. .
“At Business Travel Show Europe this June, we will be hosting a fantastic free session called .Will Generative AI provide personalization and more for travel managers and their travelers?And I encourage everyone to take some time out of their calendars to find out more. ”
The new data from Business Travel Show Europe builds on data from the recent Travel Tech Show showing that 56% of travel tech buyers plan to invest in AI over the next 12 months.
Theodore is the co-founder and editor-in-chief of the TravelDailyNews media network. His responsibilities include business development and long-term opportunity planning for TravelDailyNews.
