The company, which is involved in both fields, said this.
Double take
Nvidia CEO and co-founder Jensen Huang predicts his company is uniquely positioned to both realize and profit: In the near future, he says, AI could be “infused” into nearly every aspect of video games. PC Gamer I will report.
Huang is sure to point out that AI is quickly taking on a secondary, but crucial, role in games: Features like DLSS, which only works on the latest Nvidia cards, use AI to boost frame rates and produce higher-resolution images, which is why it's become a staple of PC gaming just five years after its introduction.
“We're already leveraging ideas from neural graphics,” Huang said of DLSS and other features at the Computex tech trade show in Taipei, where he was given a rock-star welcome, complete with his trademark leather jacket and autograph on a woman's chest.
“In the future, textures will be generated and objects will be generated, and objects will be lower resolution,” he added, “so you'll see richer and richer games in the future.”
Fake Friends
But the benefits go beyond graphics: NPC dialogue in open-world games, for example, could be generated by AI. Perhaps in competitive games, your opponent (or allies) could be an AI that blends seamlessly with other human players and plays like a born esports pro.
“It's like going into battle with six colleagues,” Huang said. PC Gamer“And you know all six of those coworkers. Two of them might be actual people. The other four are AIs that can play with you for a long time, meaning they actually remember you.”
This is exactly the kind of story a company like Nvidia likes to hint at, as it has long dominated gaming hardware with its graphics cards and over the past two years has grown into a $3 trillion company with its essential AI chips that nearly every major company in the generative AI boom relies on.
Deepening the relationship between AI and gaming will only strengthen Nvidia's advantage, so Huang is no doubt aware of this and has been vocal lately about how the two fields feed off each other.
Still, implementing AI, especially generative AI, remains a tricky proposition in creative industries, including games. So far, experiments led by major studios like Ubisoft have shown NPCs that can carry on conversations like chatbots, paving the way for streamlining the industry's notoriously grueling production schedules.
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