New research shows that while self-reported stress relief remains the number one reason people play video games, 46% of gamers cite “creativity, imagination, and self-expression” as their primary motivation for gaming. I found out that
This statistic is up 10% from last year, according to entertainment website and online fan community Fandom's fourth annual “Inside Gaming” report.
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The 2024 edition, announced on Monday, found that people who play games for self-expression, creativity, and imagination are “likely to increase their gaming time and feel more drawn into the game world than ever before.” “There is,” he said.
Additionally, 60% of gamers claim that expressing themselves through gaming is “more important than ever” through titles like Minecraft, Fortnite, and Roblox. These games allow for personal expression through “extensive customization options, open options.” Explore the world and other game updates. ”
Fandom's research is compiled from a survey of 5,000 entertainment and gaming fans around the world and draws from Fandom's first-party platform data on more than 350 million monthly users and 45 million content pages across 250,000 wikis. combined with unique insights.
“From character customization to cosplay and content creation, video games have allowed gamers to explore, express, and enhance their identities. Almost two-thirds of gamers have never picked up a controller. We argue that it's easier to be yourself when you have one,” said Fandom CMO Stephanie Freed. . “With the growing importance of gaming as a means of self-expression and personal evolution, it's important for brands to connect with these motivators to help players bring their gaming personas to life in the real world.”
Additional findings include:
80% of respondents feel that their identity in games is different from their real-life identity.
However, half of respondents claimed they wanted to be more like their in-game personalities IRL, and 72% said they felt more favorably towards brands that helped them achieve this.
This is especially true for 18-34 year olds, multicultural (particularly African American and Hispanic) viewers, women, and non-binary viewers.
32% of gamers want their appearance to be similar to their in-game appearance
64% believe gaming communities are an important safe space to be themselves, and brands offer opportunities to nurture and cater to these communities.
The study found that 48% of gamers want their IRL skills to be as strong as their gaming skills, and brands are encouraging gamers to develop products that improve their IRL skills and provide a sense of achievement and accomplishment. This gives us the opportunity to explore ways to serve our customers.Achievements obtained while playing
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