A new survey of the global gaming industry conducted by market research firm Newzoo reveals that the majority of video game players spend more time playing old, established games than seeking new experiences. became.
The global gaming industry grew by 2.6% in 2023, generating US$93.5 billion, but growth appears to have leveled off and average playing time and habits have changed dramatically. As Newzoo points out, his average playing time per quarter is down 26% since the first quarter of 2021, likely reflecting a change in behavior post-pandemic. Of those playing the game, his 60% of playing time is from games that are over 6 years old.
Some of the most popular games on multiple platforms include: Fortnite, Roblox, Minecraft, League of Legends, The Sims 4, and Grant Theft Auto V. There are also new entries, EA Sports FC 24, Call of Duty: Modern Warfare 3, and star fieldthe majority of older titles make up the top 10 list by Average Monthly Users (MAU).
As a result, new games are forced to compete with existing titles and audience bases.
read: Starfield Review Summary – Shoot for the Moon
According to Newzoo, the biggest competition publishers will face going forward is fortnite and robloxThanks to our unique content pipeline. Both games rely on their audience to create new experiences, which keeps both games fresh and always engaging for players.
“fortnite and roblox “We're empowering creators to build their own content, which in turn means players have new experiences on a continuous basis,” said Newzoo. “This third-party strategy will enable games such as: fortnite and roblox Staying ahead of the content treadmill…Studios must remember that they are competing with these giant platforms for a limited share of player time. ”
Shockingly, Newzoo reports that non-annual titles will account for only 8% of total video game play time in 2023, and the top five new titles played are: It is outlined. Diablo IV (1.4%), hogwarts legacy (0.8%), baldur's gate 3 (0.6%), elden ring (0.3%), and star field (0.35%).
There is hope for those looking to release new games in this environment, but publishers and developers should consider the current market situation and which games are dominating the field before making new forays. Newzoo points out that there is a need to be aware of this.
What is most clear from Newzoo's report is that gaming habits are currently changing dramatically, and a variety of factors are making older games more popular and attractive in today's market. It looks like any new game will face an uphill battle to find and establish potential users over the next few years.
