Bonnie Tinder is the founder and CEO of Raven Intelligence, an independent B2B peer review site that amplifies the voice of the customer. She focuses on software customers, consulting partners, and software vendors, helping them identify the best partners for their needs. In this episode, Bonnie and Bob discuss the impact of mergers and acquisitions, evolving customer expectations, and strategies for companies to adapt and grow amid rapid technology change.
Episode 39 | Changing technology landscape
Big theme:
- Significant M&A activity: After a quiet period last quarter, we're seeing a noticeable trend in mergers and acquisitions (M&A) in the HR technology space. Specifically, Bonnie outlines major acquisitions by leading companies such as Ceridian, Workday, ServiceNow, and Cornerstone, highlighting strategic moves to strengthen product offerings and remain competitive.
- M&A impact assessment: Bonnie advises clients to carefully evaluate the impact of M&A on contracts, pricing and support levels. Change is inevitable but may vary depending on the acquiring company's integration strategy. Customers should review their initial agreements and understand potential changes in service quality and pricing structure.
- Customer Success and Satisfaction: The importance of customer feedback and satisfaction has emerged as a key theme, with Bonnie taking a customer-centric approach to assessing vendor performance and customer sentiment in the midst of industry transformation. We advocate the use of reviews to
Key Quote: “When…a consulting firm is acquired and the culture changes dramatically, and you want to make sure that the great relationships, knowledge, and partnerships you've built in the past don't change.” We think so, with a new kind of model. And realize that that's very likely.”
Bonnie Tinder details:
Connect with Bonnie on LinkedIn or send a message through her Acceleration Economy Analyst page.
