Photo credit — Hike on the Keweenaw Peninsula, courtesy of Pure Michigan
As Michiganders welcome the arrival of spring and the season of rebirth, Pure Michigan invites travelers to experience all the freshness the Great Lakes State has to offer, from cultural experiences in vibrant cities to adventures in the great outdoors. I encourage you to come and see me.
The award-winning “Keep It Fresh” campaign, launched last spring to inspire visitors through a fresh travel perspective, continues to embrace the new change of seasons and explore both of Michigan's spectacular peninsulas. We introduce the voices of people who live, work, and play in Japan.
This season, a new version of the campaign includes four new “Fresh Lives Here” spots showcasing Michigan's warm and welcoming cities, unparalleled sports culture and exhilarating outdoor adventures. “Fresh Ride,” “Fresh Climb,” “Fresh Note,” and “Fresh Goal” focus on the vibrant culture and fresh experiences that communities like Detroit, Grand Rapids, Marquette, and the Keweenaw Peninsula offer visitors. I'm guessing.
“From winding coastlines and boundless nature to bustling cities and diverse communities, we invite travelers looking for fresh sensations to experience pure Michigan warmth,” Travel Michigan Interim said Vice President Kelly Wolgamott. Michigan Economic Development Corporation. “This next evolution of our Keep It Fresh campaign represents more than just sunny skies and warm weather. It's a celebration of endless opportunities to discover new possibilities in Michigan. ”
The expanded “Keep It Fresh” campaign will run this season from February 1st to July 31st across digital, connected and linear TV, print, social media, radio and streaming audio services. The campaign targets Michigan, as well as Atlanta, Chicago, Cincinnati, Cleveland, Columbus, Dayton, Fort Wayne, Green Bay, Indianapolis, Louisville, Milwaukee, South Bend and Central, and is funded by brands and partners. Leverage $7.2 million. Louis, and Tampa. This season, Pure Michigan is joined by 25 travel partners from around the state to donate funds to support warming campaigns.
Michigan is preparing to offer travelers a new wave of captivating experiences in the coming months. Detroit is a city full of opportunities to embody what it means to be fresh, and sports fans and tourists alike visit the Motor City this April to see what Bud His Light presents in his 2024 edition. Take center stage as you experience the NFL Draft. Visitors can expect quick access to Detroit's professional sports stadiums. All within a half-mile radius, it features a thriving gastronomic scene, cultural attractions with deep historical roots, and a transformed waterfront.
For those seeking a milder, warmer climate or for thrill-seekers, travelers will love Michigan's Upper Peninsula and its charming small towns, rushing waterfalls, and ethereal starry skies. You'll be satisfied with your observations and the miles of prepared trails. Exploring.
“The Upper Peninsula is a destination renowned for its rich natural beauty and offers travelers a truly idyllic escape from the hustle and bustle of everyday life,” said Tom Nemacheck, executive director of the Upper Peninsula Travel and Recreation Association. Ta. “Whether you're looking for a scenic hike, a thrilling outdoor adventure, or simply a quiet retreat in nature, we welcome you to come experience what the Upper Peninsula has to offer.”
The warmer months of spring are the perfect time to play one of Michigan's more than 650 public golf courses. The state's diverse terrain includes everything from rolling hills to picturesque lakefronts, providing an unparalleled setting for an unforgettable golf vacation. Whether you're teeing off on the shores of the Great Lakes or navigating challenging fairways surrounded by lush forests, golfers of all skill levels are sure to find the perfect round in Michigan.
Craft beer lovers can also toast the season with Short's Pure Michigan Spring Hazy IPA. His ongoing collaboration with Short's Brewing in Bellaire celebrates the state's fresh flavors by brewing seasonal beers using Michigan ingredients. This season's works can be described as lush and tropical, with a dry finish reminiscent of trilliums that appear in spring. Pure Michigan Spring Hazy IPA (4.3% ABV) is available at Short's taprooms and select bars, restaurants and craft beer retailers in Michigan, Illinois, Indiana, Ohio and Tennessee. Find it here.
For travelers looking for travel inspiration, the 2024 Pure Michigan Spring/Summer Travel Guide is now available at michigan.org in both print and universally accessible digital formats. Big Sable Point Lighthouse stands as a beacon of beauty across the cover, and the guide's content explores forests and waters, cities and culture, along with highlights of the Great Lakes, golf, and more. For the latest Michigan travel news, sign up for Pure Michigan's e-newsletter, visit michigan.org and follow @puremichigan on social media.
