Digitalization and personalization are among the key trends that companies in the travel and tourism industry should adopt to ensure success, according to a new report.
GlobalData online travel The report states: “The protagonists of travel and tourism are those who embrace digitalization and focus on building a strong online presence. Social media and personal The real leaders are those who have recognized the importance of growth and invested in technologies such as big data, artificial intelligence (AI), and travel apps.”
In particular, they point out that personalization and AI, when used together, can be transformative by optimizing data-driven marketing efforts.
In it, “Big data is revolutionizing online travel marketing, and its analytics are increasingly enabling companies to target consumers in more personalized and effective ways.” The shift from mass marketing to one-to-one marketing in travel will continue. In addition to this, artificial intelligence will become equally important in helping companies effectively leverage the data they have accumulated to deliver personalized online travel experiences. ”
The report adds that AI can complement many other activities through automation, customization, recommendations, and by helping travel companies learn about customer behavior, interests, and trends.
As the travel and tourism industry continues to recover from the impact of the COVID-19 pandemic, the need to optimize processes in this way is critical for travel and tourism companies. GlobalData estimates that global international travel spending will rise to $1.8 trillion in 2023 and return to its pre-pandemic 2019 level of $2.02 trillion this year. I predict it will be my first time.
Access the most comprehensive company profiles on the market with GlobalData. Save research time. Increase competitiveness.
Company Profile – Free Sample
You will receive a download email shortly
We are confident in the unique quality of our company profile. However, we want you to make the decision that is most beneficial for your business, so we are offering free samples that you can download by submitting the form below.
by global data
The importance of technology in the travel and tourism sector is such that some travel brands, including Airbnb and Trip.com, now refer to themselves primarily as technology companies, the report said.
“Big data, travel apps, artificial intelligence and machine learning are playing a key role in online travel companies, and leading companies are investing heavily in these areas,” the magazine said.
