Orlando, Florida – Orlando is a sports business city.
Sports Business Journal has released its list of America's Best Sports Cities, and Orlando ranks number one. The announcement was made Monday at the ESPN Wide World of Sports Complex at Walt Disney World Resort, one of more than 35 sports venues in the greater Orlando area. area.
Orlando Mayor Buddy Dyer said the certification is not surprising, but it's nice to have third-party verification.
“I truly believe that sports have the power to unite residents,” Dyer said. “Whether it's the sports we support or the sports that bring people from all over the country to enjoy here in Orlando, it's a big part of the city of Orlando.”
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To arrive at its findings, SBJ analyzed resumes from 240 cities. This ranking is the result of his extensive database containing 1,500 events held or awarded between January 1, 2017 and December 31, 2023, with unique convention spaces, sports venues and dedicated sports commissions. Also considered are cities with CVB staff as an independent market.
SBJ also highlighted the Greater Orlando Sports Commission's role in attracting NCAA and professional sporting events and industry conferences.
“Orlando's ability to host any sport at any time, often at the same time, is what propelled it to the top of the rankings,” said David Broughton, director of research at Sports Business Journal. “When you think about the number of sports spectators Orlando welcomes, it's like the Super Bowl is happening every day.”
The top five cities are Las Vegas, Los Angeles, Atlanta, and Indianapolis.
The “Best Sports Business City” award will be formally presented on April 3rd at the Kia Center.
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