Jennifer Say – 1986 gymnastics champion and former Levi’s Brand president – launches her own sports apparel brand XX-XY Athletics
Denver, March 25, 2024–(BUSINESS WIRE)–A leader in the apparel industry known for her creativity, courage, and cultural acumen, Jennifer Sey combines her experience as an elite athlete, seasoned brand executive, and courageous truth teller. I'm starting my own brand — XX-XY Athletics.
The brand is focused on providing best-in-class premium casual sportswear, and its first releases focus on casual cotton basics such as T-shirts, joggers, and fleeces. A quick follow-up second release is rooted in performance fabrics and includes leggings, bike shorts, t-shirts, and tanks for women, and his t-shirts, shorts, and layering items for men.
Launched during Women's History Month, XX-XY Athletics is now available at XX-XYAthletics.com.
Founder and CEO Jennifer Sey has a long history as an elite-level athlete championing the safety of women and girls in sports and has first-hand experience of how devastating it can be to challenge false narratives.
“All my life, I have risked my reputation and standing in my community to stand up for children, women, and free speech. It's the culmination of everything I've done in my life,” Sei said.
What sets XX-XY Athletics apart from other sports brands is our brand message, which focuses on being brave, telling the truth, and protecting women's sports. While an overwhelming majority of Americans support fairness, safety, and equal opportunity in women's sports, not a single brand that claims to celebrate women is standing up for the cause. As the award-winning Chief Marketing Officer for one of the world's most iconic brands, Sei combines her deep fashion and brand-building expertise with her experience as a world-class athlete. , bringing XX-XY Athletics to life.
“World-class brands inform culture and drive culture. Currently, no brand offers consumers the opportunity to consider this topic. If we give them a way to say… I support women and girlsI believe they will embrace it and join us because they know they cannot go it alone,” said Sei.
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For the full story, visit https://www.xx-xyathletics.com/blogs/press/jennifer-sey-launches-xx-xy-athletics-in-stand-for-womens-sports.
Press kit: bit.ly/xx-xy-athletics-press-kit
View source version on businesswire.com. https://www.businesswire.com/news/home/20240325791058/ja/
contact address
sherry heims
Phone: 303-325-3302
Email: press@XX-XYAthletics.com
