A comprehensive study conducted by Internova Travel Group reveals important trends in American consumers' travel habits. Research shows Americans are increasingly turning to travel advisors for help planning and booking leisure travel.
J.D. O'Hara, CEO of Internova Travel Group, said: “This research shows that more and more consumers understand the important services we offer and consider us an essential partner in their travel plans. It shows that they believe that.” . “Travel advisors across all of our brands have proven their worth during the pandemic by giving customers a real-life human to turn to for assistance when business and leisure travel was disrupted.”
Key findings from the survey include:
– Increase in leisure travel: The average number of annual leisure trips per traveler increased by 4% from November 2022 to October 2023, with international travel increasing by 10% over the same period.
– Future travel trends: The study shows that leisure travel will grow significantly in 2024, with the majority of leisure travelers planning to maintain or increase their travel activities. Younger travelers, especially those under the age of 35, show a higher propensity for international destinations such as Mexico, Central and South America, and the Caribbean.
– Travel advisor preferences: Both young and older travelers are increasingly relying on travel advisors to plan their trips, with nearly 60% saying they prefer human assistance. Travelers value the expertise and support that advisors provide, especially in unexpected situations.
Related: Family travelers are more willing to use travel advisors – here's what you need to know about these customers
– Diverse travel preferences: Analysis of booking data reveals different travel preferences for different age groups. Older travelers tend to choose premium seats and luxury hotels, while younger travelers often choose economy flights and luxury accommodations. Young travelers are also showing a strong interest in wellness retreats, adventure activities, and sustainability initiatives.
The study also highlights the importance of a customized approach in the travel industry to accommodate the diverse preferences of different age groups.
The 2023 Internova Index, compiled by Internova Analytics and Consulting, leverages data from millions of travel reservations and surveyed more than 3,000 U.S. travelers from a variety of demographics. The full report is available online.
Editor's note: This article was generated by AI based on a press release distributed by Internova Travel Group. Fact checked and reviewed by TravelAge West editors.
