The editor time The magazine selects the top 100 inventions each year, focusing on four things in particular: originality, effectiveness, ambition, and impact.
Some of the inventions on the 2023 list include a new video game controller with 22 interchangeable parts that allows you to custom-build an accessible gaming experience; There are some.
Some of the inventions on the list are ambitious enough to change the entire planet, such as carbon-negative cement designs and methane-powered tractors.
Some of the inventions on the list are so effective if widely used that they are subject to forced obsolescence, such as laptops and mobile phones, where users can replace parts as they age or break down. It can be prevented.
However, there are some inventions on the 2023 list that tick all four boxes, including HUMAN's latest cybersecurity platform.
human is a cybersecurity company known for its ability to sniff out bots in real human interactions online. However, what the company is doing is a little more complicated than his CAPTCHA test. His website for HUMAN boasts that its tool can verify the human identity behind his 13 billion digital interactions within seconds.
Unlike some technologies in time Although still in the early stages of development on our list of Best Inventions of 2023, the inner workings of HUMAN's cybersecurity tool, called the Human Defense Platform, have been the subject of years of intense work.
In 2023 alone, HUMAN defeated two of the most prevalent bots in history. long history Of doing so.
“Last year, HUMAN published impactful research that ultimately protects our customers and ecosystems from the most sophisticated attacks,” said the Chief Product Officer. Apurva girls. “We say, 'A detection event for one is a protection event for all.' This means that once we detect these attacks, we can build protection into our Human Defense platform to protect all our customers. means.”
Joshi spoke to Built In about how this monumental platform came to be and its potential to protect businesses from fraud and bot attacks.
Our product team is most excited to continue building on the Human Defense Platform. It's one powerful platform that protects businesses from digital attacks targeting advertising, web, mobile, and API surfaces.
Cybercriminals can steal sensitive data, infiltrate online accounts, purchase products and resources while supplies last, perform fraudulent financial transactions, manipulate content, scrape data, and perform malvertising and ad fraud. Digital fraud and abuse can occur through various means. Every touch point in a user's online journey with an organization is a potential point of vulnerability. The Human Defense platform protects your business and users from the ever-evolving threats, techniques, and procedures used by cybercriminals.
bot army battle
“HUMAN orchestrated the complete thwarting of its largest botnet operation, VASTFLUX, an ad fraud scheme that spoofed apps on approximately 11 million devices,” said Joshi. We have discussed two major cyber attacks. “The team also uncovered a complex global cybercrime operation called BADBOX, with an ad fraud module downloaded 20 million times in associated apps and an average of 4 billion fraudulent ad requests per day.HUMAN We worked with his Google and Apple to remove the app.”
What is the origin story behind the Human Defense Platform?
HUMAN is on a path to extend user journey protection beyond advertising with new application security products, but the July 2022 merger of PerimeterX and HUMAN to create a category-defining platform provided a unique foundation. As one company, we are able to mitigate and eliminate digital attacks along a customer's entire digital journey, from browsing the internet to clicking on an ad to the final transaction.
We're the only company today that can solve this problem independently, given the visibility we get from the 20 trillion interactions we verify every week. HUMAN is grateful for his 10+ year history of protecting the ad tech ecosystem. It has laid a solid foundation on which we can build.
This increased visibility allows us to support our customers with collective protection. In other words, an attack against one becomes a defense for all. The Human Defense Platform deploys these protections. The impact on our customers continues as our teams learn more about emerging threats and devise solutions to protect them through our platform.
What role do you play in making the platform successful?
A big part of my role as CPO, who joined HUMAN and PerimeterX after their merger, is to drive the strategic and technical vision behind the Human Defense Platform while helping the team prioritize results and solutions that benefit our customers. Our goal is to support you in thoroughly prioritizing your goals.
What does the Human Defense Platform mean in the market?
HUMAN's unified platform represents major advances in both cybersecurity and media, capturing the entire user journey in a sophisticated way. Our innovative platform is independent on the market and the only company to achieve such comprehensive integration of services and insights. By seamlessly interweaving every user and digital interaction, from browsing to purchasing, we provide comprehensive protection against all types of cyber-attacks and online fraud, thwarting malicious bots and ruthless cyber criminals. To do.
“[HUMAN is] We are the only company to achieve such comprehensive integration of services and insights. ”
At the core of our platform is an innovative machine learning-based detection engine designed to identify threats and opportunities with unparalleled speed and accuracy. By solving a wide range of use cases with this unique platform, we address the complex needs of today's digital enterprises and pave the way for future innovations.
What obstacles did you encounter along the way? How did you and your team overcome them?
As a company with a highly talented product and R&D workforce, it is natural for us to experience changes in inertia as we integrate technology, processes, and culture. One of the most fundamental roles of a product manager is to build bridges between different parts of the organization, facilitating difficult conversations and driving alignment. It starts at the top, with the “why” that aligns with the company’s core purpose and goals, and extends to the planning department of the team.
It's the same old simple formula, but it's always the most difficult to implement.
You know what helps build bridges, increase alignment and motivation? The answer is: Winning, no matter the size. When a team is working on a common goal that creates small wins, they begin to add up to bigger wins when celebrated.
The next thing you know, cultures are organically merging and a bridge is being built right before your eyes. We have achieved numerous accomplishments through a combination of customer wins, technology wins, and continued open communication that drives collaboration. This is, and always will be, a never-ending, continuous process. If the deviation lasts too long, you're back to square one.
What teams did you work with to get this to the finish line?
When you build a platform, you don't collaborate with your team. Collaborate with the entire company. Everyone in the company needs to feel part of the initiative and be on board with the game. You can't get there alone. I don't care who you are.
In my book, there is only one strategy for successful seamless cross-functional collaboration. It's always open communication. After all, one-on-ones, group meetings, off-sites, QBRs, newsletters, etc. are various examples of executing large-scale cross-functional initiatives, and they all foster communication and collaboration.
Many mid- to late-stage startups don't understand the importance of their roles in project management, product operations, and business operations. Having these roles in key parts of the business, such as product, engineering, marketing, revenue, finance, and customer success, frees up each department to do their daily work. Having his one face representing the views of a particular department within the organization makes it much easier to coordinate communications and drive alignment.
When you think about other companies in your industry, how does HUMAN compare in terms of how they build and launch new products?
Although I have been in the technology industry for over 22 years and spent 16 years at Microsoft implementing self-service and automation solutions and helping build some of the largest cloud platforms, HUMAN was my first introduction to cybersecurity. It's an initiative.
HUMAN is a unique combination of companies that build technology to solve use cases across customers' digital journeys. When you think of large cloud companies, very few start out innovating as a hero product that seeks to create an entirely new market. Many other products have underlying technologies that solve different customer experiences or use cases than the primary product.
HUMAN is a unique combination of both, a solution that leverages known threats like ad fraud and account takeover while doing what no one else can do: protect your entire digital journey. Protect against malvertising, account fraud, scraping, data pollution, and more. Protect every touchpoint, from the first time a user sees an ad to visiting your site to creating an account and logging in.
