Global vacation rental marketplace uses search, pricing, and research data
To reveal next season's top destinations, key trends,
Tips for changing traveler priorities.
Berlin, Germany – home to gois a SaaS-enabled vacation rental marketplace. Travel predictions for summer 2024t, reveals U.S. travelers' warm-season vacation preferences and plans. According to HomeToGo's Summer 2024 Travel Survey, 76% of American girlfriends are planning a summer trip, and 50% say they plan to take more vacations compared to last year. Masu.
Where will it be hot in summer 2024? The most sought-after destinations and affordable hot spots:
- A beach vacation is a top priority for the majority of US travelers, with 70% of Americans planning to visit a coastal location this summer. This is followed by urban holidays (58%), retreats in national parks and natural areas (56%), mountain holidays (50%) and visits to rural towns and communities (42%). . HomeToGo's traveler demand data reflects these preferences. Beach destinations ranked eight of the 10 most sought-after U.S. locations for summer 2024, with major cities occupying all 10 positions on the list of top-searched international destinations.
- For American travelers, cost remains an important factor in the location selection process, with nearly a third (32%) saying price is the most important factor when choosing a vacation destination and activities , experiences (25%) and weather (19%). %). HomeToGo uses unique search and room rate insights to pinpoint the hottest destinations in the U.S. and abroad where travelers can still find great value in her summer of 2024. did.
- Sustainability, not just spending, will be the biggest deciding factor when Americans choose their vacation destination for summer 2024, with 39% planning to travel to a destination closer to home this year with climate change in mind. ing. Looking at vacation plans this summer compared to last year, Americans will travel an average of 518 fewer miles to reach their destination, traveling 1,180 miles in 2024 compared to 1,698 miles in 2023. I will do it.
| The 10 most sought-after destinations among American travelers for summer 2024
(Based on search via HomeToGo.com for check-in dates between June 20, 2024 and September 22, 2024) |
|
| Domestic destination | international destinations |
| #1 Destin, Florida | 1st place London, England (UK) |
| #2 Myrtle Beach, South Carolina | #2 Paris, France |
| #3 Gulf Shores, Alabama | #3 Barcelona, Spain |
| #4 Hilton Head Island, South Carolina | #4 Amsterdam, Netherlands |
| #5 Panama City Beach, FL | #5 Dublin, Ireland |
| #6 Gatlinburg, Tennessee | #6 Rome, Italy |
| #7 Orange Beach, Alabama | #7 Malaga, Spain |
| #8 Pigeon Forge, Tennessee | 8th place Edinburgh, Scotland (UK) |
| #9 Virginia Beach, VA | #9 Vancouver, Canada |
| #10 San Diego, California | #10 Lisbon, Portugal |
Myrtle Beach, South Carolina.
| Top 10 trending affordable travel destinations, ranked by search volume
(YoY Search Growth, Median Price per Night for Summer 2024 Vacation Rentals) |
|
| Domestic destination | international destinations |
| #1 Maumee Bay State Park, Ohio (+438%, $135) | #1 Sapporo, Japan (+757%, $123) |
| 2nd place: North Cascades National Park, Washington (+340%, $173) | #2 Rethymno, Greece (+717%, $143) |
| #3 Mountain View, Arkansas (+308%, $193) | #3 Limerick, Ireland (+676%, $140) |
| #4 Bay City, Michigan (+265, $186) | #4 Vodice, Croatia (+603%, $140) |
| #5 Lake Worth, Florida (+126%, $177) | #5 Vlore, Albania (+598%, $110) |
| #6 Johnson City, Tennessee (+101%, $197) | #6 Ferrara, Italy (+511%, $108) |
| #7 Port Washington, Wisconsin (+84%, $183) | #7 Münster, Germany (+450%, $119) |
| #8 Roanoke, Virginia (+81%, $166) | #8 Costa Calma, Spain (+448%, $126) |
| #9 Grayling, Michigan (+67%, $120) | #9 Vilnius, Lithuania (+429%, $96) |
| #10 Lake Allatoona, Georgia (+54%, $175) | #10 Essaouira, Morocco (+283%, $84) |
Why will Americans travel in summer 2024? Season-defining trends and vacation motivations:
- Gig-tripping is the era of touring and going international: “Gig-tripping” continues into the 2024 summer season. 41% of Americans travel to attend music events, and the number one reason is Taylor Swift's Elas Tour. Following the announcement of the singer-songwriter's European tour in June 2023, cities such as Lyon, Dublin, and Liverpool saw a staggering 174%, 195%, and 669% increase in searches for vacation rental stays around the show date, respectively. A significant increase was recorded.
- Sports-loving Americans are game to travel: Sports fans are also participating in the travel behavior. 43% of Americans said they plan to take time off in summer 2024 to visit sporting events, specifically UEFA EURO 2024 and the Paris Olympics. HomeToGo saw a +122% year-over-year increase in searches for vacation rentals in Paris during the big game (from July 26, 2024 to August 11, 2024).
- Tranquil, celestial, psychedelic travel is on the rise: Outside of arenas and stadiums, Americans plan to enjoy the outdoors in summer 2024, and nearly half (49%) plan to engage in adventure tourism in the upcoming season. He says he is planning. Tranquil, ethereal, and psychedelic travel is also on the agenda, with 47% of US travelers keen to visit tranquil destinations for an unplugged experience. 35% are interested in space tourism and 32% are intrigued by the idea of traveling to safely experience psychedelics or travel to have a psychedelic experience. Legally.
How are U.S. travelers planning their trips in 2024? From their thoughts on AI to their planning priorities and frustrations:
- AI-enhanced vacation planning reaches an all-time high: U.S. travelers increasingly view artificial intelligence as an important tool, with 62% planning to use AI to support vacation planning in summer 2024 We report that this is likely. This marks a marked change in the attitude of travelers from the United States. In 2023, fewer than half of Americans (44%) said they could imagine themselves using AI to plan a trip within the next five years. Travelers increasingly expect AI to help them with every step of their trip planning, from finding the perfect accommodation (72%) to ideating activities and itineraries (71%) to arranging transportation (63%) I'm looking forward to it.
- Cooler weather attracts attention among temperate travelers: 46% of Americans say they will choose to travel during off-peak periods in summer 2024, and 39% will travel at different times to avoid extreme weather events such as heat waves I'm planning a trip to. Severe weather is considered a major concern, with 31% of U.S. travelers reporting unsatisfactory/inadequate accommodations (28%), crowded destinations (20%), and underwhelming experiences (12%). ), cites controlling arguments as the top factor preventing vacations. Within your own travel group (9%).
- Hidden fees rank among the biggest vacation annoyances: Hidden costs such as taxes and fees are the most commonly encountered annoyance for Americans, with 31% of U.S. travelers ranking their top concern when booking a rental. It is listed as. This was higher than the cleanliness of accommodation (20%), sharing space with strangers (18%) and misrepresentation of amenities or location (16%).
Theodore is the co-founder and editor-in-chief of the TravelDailyNews media network. His responsibilities include business development and long-term opportunity planning for TravelDailyNews.
