Mountain Dew and gamers are one combination that makes a lot of sense. It's like peanut butter and jelly or peanut butter and chocolate. This citrus-flavored concoction was developed in stages by several individuals before PepsiCo acquired the rights.
Its taste and combination of high fructose corn syrup and caffeine have made it popular among gamers who use it to fuel long gaming sessions. PepsiCo recognizes this and has made sure to promote its radioactive green drink in several games over the years.
2004 – Mountain Dew Xbox
Twenty years ago, Microsoft and Mountain Dew formed an unholy alliance to create the limited edition Mountain Dew Xbox. During the promotional period, you must earn 550 points through Mountain Dew to have the option to purchase the console for $100. The total number of consoles manufactured is unknown, but there is an active subreddit attempting to keep track of each console.
2005 – every 10 minutes
Mountain Dew continues its partnership with Microsoft with the launch of the Every10Minutes promotion. Participants will earn points by purchasing PepsiCo products, and those points will be linked to their account on the official website. Then, every 10 minutes (hence the name), you could use those points to bid on a then-unreleased Xbox 360.
2006 – G4
Furthering its Mountain Dew Game Fuel branding, PepsiCo partnered with DirecTV and G4 to host the Championship Gaming Invitational. Additionally, event attendees had the chance to win a Mountain Dew “wall of cash” containing “approximately $1 million.”
2007 – Game Fuel is born
mountain dew and gamers halo 3 This is the first incarnation of Game Fuel and will be a staple flavor from now on. Bungie plans to work with several other companies to promote the title, including 7-Eleven, Burger King, and NASCAR.
2009 – Horde or Alliance?
Mountain Dew capitalized on another hugely popular title in 2009. world of warcraft. From what I remember and what I can dig, there wasn't anything specifically advertised. Wrath of the Lich King Released in 2008, Cataclysm Either way, I love Alliance Blue and distinctly remember having a pack of 12 in my fridge while walking around Northrend.
- world of warcraft – Horde Red (Citrus Cherry)
- world of warcraft – Alliance Blue (Wild Fruit)
2011 – Somehow the Dallas Cowboys get involved.
meanwhile halo 3 and world of warcraft It was a fine promotional choice, but in 2011 Mountain Dew had feathers attached to their hats. call of duty modern warfare 3 And its followers seemed to be the perfect market for the sweet drink. In an effort to attract them even more, the companies plan to give players double his XP in-game by redeeming codes. Thanks to Mountain Dew, you can watch your prestige levels and blood sugar levels rise to immeasurable heights.
To sweeten the deal, Mountain Dew and Activision partnered with the Dallas Cowboys to fly winners of a mega fan experience contest to the stadium and have shooters play on a 160-foot by 72-foot screen from the 50-yard line. A feature of the time: “As an added bonus, the Dallas Cowboys cheerleaders practiced during most of the game sessions.”
- call of duty modern warfare 3 – Citrus Cherry
- call of duty modern warfare 3 – Tropical
2012 – Halo again, a friend of a friend
As a result of Bungie's negotiations, Hello Although it acquired the franchise for freedom from Microsoft, the latter teamed up with Mountain Dew again for 343 Industries' first main series entry. halo 4. This brings back the classic citrus cherry drink in addition to the iOS title. Halo 4: King of the Hill.
Very similar call of duty modern warfare 3, halo 4 Players can enjoy double XP by redeeming codes for various Mountain Dew products. In an interesting interview with Mountain Dew's then-marketing manager, Forbes was able to gain some insight into the promotion.
2013 – Short minutes
In 2013, Soft Drink once again partnered directly with Microsoft's gaming platform to promote the release of the Xbox One. Similar to his Every10Minutes in 2005, participants were able to bid on points collected from Mountain Dew purchases in his Every2Minutes auction. To promote the new console and his four titles, the classic citrus cherry flavor has been joined by a new flavor, Electrifying Berry.
- dead rising 3 – Citrus Cherry
- Forza Motorsport 5 – Citrus Cherry
- Kinect Sports Rivals – Dengeki Berry
- Rise: Son of Rome – Dengeki Berry
2014 – Dew and Doritos
After weathering the storm over the years, citrus cherry became a permanent flavor in 2014. Call of Duty: Advanced WarfareIn line with the promotion, the packaging has been renewed and a companion flavor of lemonade has been released. Additionally, players can collect points on Mountain Dew and Doritos purchases and unlock in-game items through the “Refuel for Battle” campaign.
- Call of Duty: Advanced Warfare – Citrus Cherry
- Call of Duty: Advanced Warfare – lemonade
2015 – Zombie
mountain dew is call of duty train for the liberation of Black Ops III. Rather than earning in-game gear like in previous years, participants will be able to unlock double XP. zombie The mode is available through the “Fuel Up for Battle” campaign. The lemonade flavor could not be recreated and was replaced with berry lime.
- Call of Duty: Black Ops III – Citrus Cherry
- Call of Duty: Black Ops III – Berry Lime
2016 – To B-Dubs
meanwhile titanfall 2 While it may be better remembered for its surprisingly engaging campaign (I love you, BT-7274), the company was also a partner with Mountain Dew. Mango Heat has been added to Citrus Cherry for promotion. Players earn Colosseum Tickets (currency for 1-on-1 pilot-only duels) plus codes for Titan's Nose His Art by purchasing Mountain Dew or visiting the nearest Buffalo His Wild Wings can.
- titanfall 2 – Citrus Cherry
- titanfall 2 – Mango Heat
2017 – Disappeared in 60 seconds
The third installment of Mountain Dew's bidding system, Every60Seconds, is back, giving participants the chance to win an Xbox One X by bidding points every 60 seconds. The tie-up title for this promotion is Middle-earth: Shadow of War and Forza Motorsport 7there were no in-game rewards.
- Middle-earth: Shadow of War – Arctic Burst
- Forza Motorsport 7 – Tropical Smash
2023 – Diablo involved
Mountain Dew will return to long-time partner Microsoft in 2023; halo infinite and recently acquired Blizzard Activision Diablo IV. In a now familiar setup, participants purchase products with codes and redeem them for points for in-game cosmetics. halo infinite.As for the question, Diablo IVthe in-game cosmetics were branded as Amethyst Weapon Cosmetics.
- halo infinite – Citrus Cherry
- Diablo IV – Mystic Punch
2024 – Mountains
In 2024, Square Enix dug too deep in the cross-promotional mine and called out Mountain Dew for its next release. Final Fantasy XIV expansion, dawn trail. Participants can purchase Mountain Dew, redeem codes for points, and spend points on licensed PUMA apparel, in-game mounts, and more.
- Final Fantasy XIV: Dawn Trail
green label gaming
In 2007, Mountain Dew founded Green Label Gaming. In addition to covering games on the site, the organization sponsored both players and developers.
The soft drink giant produced a 30-minute television special on Spike TV in 2008 known as “The Next Great Gaming Gods.” In it, Jeff Keathley traveled to the United States and Japan and met with various game designers. Mountain Dew then sponsored a limited number of free downloads of featured designer titles.
In 2009, Green Label Gaming helped sponsor two gaming events: IGF (Independent Games Festival) and GDC (Game Developers Conference).
Green Label Game Jam, likely the last major gaming event sponsored by Green Label Gaming in 2014, was a four-day event for developers to compete for prizes. For various reasons, this YouTube reality show quickly fell apart, leaving PepsiCo in the dark.
