As the days get longer and the temperature rises, travelers can sense the arrival of summer. With that comes school holidays, road trips, and much-needed escapes to destinations far and near.
But where are travelers heading and what kind of adventures are they looking for? Below is a roundup of trends tracked and observed by industry insiders for summer 2024. (Note: This story will be updated as new trends are discovered).
Trends from nature safaris
Trend 1: European destinations continue to top the charts
By analyzing Google search volume, Natural World Safaris revealed the top destinations that U.S. travelers are considering for summer trips.
According to the study, the most searched destination was Naples, Italy, with a 100% increase compared to the same time last year. The Spanish island of Ibiza came in second with a 97% increase compared to the previous year. And the third most searched destination is Edinburgh, Scotland, where interest has increased by 77% since this time in 2023.
Trend 2: Searches for Paris, Puerto Vallarta, etc. are down
Natural World Safaris also noticed a significant drop in search volume, with the biggest drop being in Paris. Searches for the city are down 53% compared to last year, but given the demand from the Olympics and events, travelers are likely aware that availability is low and heavy crowds are expected. It seems that. Searches for Puerto Vallarta, Mexico, were down 38%, and searches for Cuba were down 34% compared to this time last year, making it the third-biggest drop.
Squaremouth.com trends
Trend 1: Travel costs are rising, rising significantly
Travel insurance marketplace Squaremouth.com reports that travelers spend an average of $10,000 on summer trips. The company says this is a 7% increase compared to last summer and a 14% increase compared to 2022. The rise in vacation costs is thought to be due to both rising prices in the travel industry (flights, accommodation, etc.) and inflation. The brand looked at thousands of trips planned (and insured) between mid-June and mid-September this year.
Booking.com trends
Trend 1: American travelers are heading to the beach for Memorial Day
A long weekend getaway in late May is the perfect way to start your summer travels, and Myrtle Beach, South Carolina is the most searched destination for American vacationers, according to Booking.com It became the earth. In second place was Las Vegas, and in third place was Panama City Beach, Florida. Two of his other sandy spots in Florida are also in the top 10 Memorial Day destinations. Miami Beach and Destin.
Trend 2: International destinations are trending for Memorial Day.
Among those looking outside the United States, Booking.com found that Americans are searching for trips to Paris between May 23 and 30, with search volume up 8% compared to the same period last year. I found that it is increasing. The most searched international destination for American travelers throughout these periods was Paris, but Rome and Tokyo, which came in second and third place respectively, saw an even bigger spike in demand compared to 2023 numbers. Indicated. Interest in Rome has increased by 34% compared to last year, and interest in Tokyo has increased by 45%.
Trends on Justfly.com
Trend 1: Most booked summer international flights
Justfly.com, an online travel agency, looked at data on flights booked by Americans for travel between June 1st and August 31st (collected during a 90-day period in the spring) and found that The round-trip ticket was to Manila, Philippines. In second place was Lagos, Nigeria, followed by Ho Chi Minh City, Vietnam, Cairo, Egypt, and London. In 2023, the top five will be Istanbul, London, Dubai, Antalya, Turkey, and Paris.
Trending on Pinterest
Trend 1: “Quiet living” travel is a trend
According to Pinterest's Summer 2024 Travel Report, which examined global user data from winter 2023 to winter 2024, people used terms like “quiet places” and “quiet living” (search) The percentage is much higher than last year. Digital detox travel is also gaining traction, with terms such as 'village vibes', 'mountain huts' and 'forest walks' increasingly being used. Pinterest reports that trending destinations for “quiet living travel” include Okinawa, Japan, and the British countryside.
Trend 2: Pinterest users are looking for adventure
Research shows that use of the search term “adventure activities” is up 45% over last year. Within that category, the following search terms had the highest year-over-year increases: “Luxury safari lodges” (up 110%), “Water park rides” (170%), “Train trips” (90%), “Hiking trails” (94%).
Trend 3: Gen Z searches related to road trips are on the rise
Gen Z Pinterest users are looking for more affordable, spontaneous trips and trips they can take with friends. Check all these boxes and go into your road trip. According to Pinterest research, trending searches among Gen Z users include “what to bring on a road trip” (up 66% year-over-year), “road trip snacks” (up 65%), and “list of places to go with friends” “contained. (50% increase), “Nature with friends” (50% increase), and “Comfortable road trip outfit” (250% increase). Pinterest ranks Jasper, Canada as his top travel destination for Gen Z (up 155% year over year).
Allianz partner trends
Trend 1: All signs point to Europe
Travel insurance company Allianz Partners looked at its own data and found that 34% more Americans will head to Europe this summer compared to 2023. Looking at travel bookings from Memorial Day to Labor Day, the top three destinations in Europe were London and Paris. and Dublin, Ireland, respectively. Allianz also noted that Nice, France, makes its first appearance on the list, coming in at number 10.
