The southern Chinese city of Guangzhou has announced plans to support the local video game and esports industry with cash rewards of up to 5 million yuan (US$690,950), showing authorities' positive attitude towards the sector. This was the latest sign.
Guangzhou's Huangpu District aims to create a so-called “10-minute service circle” for local game companies, offering services such as license application support, legal advice and human resources training, officials said. This was announced at a press conference on Thursday. According to a report by state media China National Radio (CNR).
The plan builds on Huangpu City's 10-point plan announced for the gaming and esports industry on Monday, which aims to attract three to five major gaming companies to the district within three years and create economic and social The aim is to develop 5-10 games that will generate both profit and profit. According to a document released by the district publishing authority.
The document says local governments are helping the gaming industry strengthen its competitiveness in terms of culture and “soft power”.
South Korean esports league faces challenges in mainland China following Taiwan controversy
South Korean esports league faces challenges in mainland China following Taiwan controversy
The plan focuses on the social value of games, encouraging game studios to develop “original games” that promote Chinese values and traditional culture, and encouraging game studios to develop “original games” that promote Chinese values and traditional culture, with each A prize of 300,000 yuan is promised.
The government will also provide up to 5 million yuan to developers of games selected for major e-sports events. However, for a developer to earn the highest cash reward, his annual revenue must be 1 billion yuan.
According to the plan, high-level e-sports stadiums and top e-sports teams relocating to Huangpu will also be eligible for 5 million yuan in incentives and subsidies.
Separately, the city will establish the country's first big data platform dedicated to the video game industry, providing guidance to companies on game development and expediting the approval process for game publication, according to a CNR report on Friday. That's what it means.
The latest incentives come amid a softening of the country's attitude towards the gaming industry, which has come under intense scrutiny to curb what is seen as a social evil – video game addiction among minors. introduced. To soften that stance, there is the Chinese government's desire to promote socialist values through video games.
The National Press and Publication Administration (NPPA), the regulator in charge of video game licensing in China, is accelerating the approval of larger game licenses this year. Chinese authorities are trying to restore confidence in the market after it was hit hard in December by draft regulations aimed at curbing “excessive” play and spending.
