Recent efforts aim to help consumers choose smart devices that are less vulnerable to cyber threats.
The initiative recognizes growing consumer concerns about the security of connected devices such as smart appliances, wearables and other internet-enabled products.
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Increased consumer awareness and protection
Federal officials announced a significant development Wednesday: the introduction of cybersecurity labels for smart devices. This initiative represents a positive step toward increasing consumer awareness and protection of connected technologies.
Providing clear, standardized cybersecurity labels will help consumers make more informed decisions when purchasing smart devices, especially as the holiday shopping season approaches, reports the Associated Press.
The move underscores the government's efforts to address cybersecurity concerns in the rapidly expanding market for smart appliances, wearables and other internet-connected products.
As cyber threats continue to evolve, efforts like these are critical to protecting consumers from potential vulnerabilities and ensuring the security of the digital ecosystem.
Nicholas Riserson, assistant national cyber director for cyber policy and programs, expressed optimism about the deployment schedule for Trustmark devices.
Speaking at a cybersecurity panel at Auburn University's McCrary Institute in Washington on Wednesday, Riserson said consumers can expect to see these labeled devices by the holiday season.
In addition to the Cyber Trust label, a QR code will also be included, allowing consumers to scan comprehensive security details about their devices.
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Officials have drawn similarities between CyberTrust's label and the Energy Star program, which famously rates home appliances based on their energy efficiency. The aim is to empower consumers and encourage manufacturers to strengthen their cybersecurity measures.
Industry participants include Amazon, Best Buy, Google, LG Electronics USA, Logitech, Samsung, etc. The rise of smart devices has occurred in tandem with an upsurge in cybercrime, with a single vulnerable device potentially providing cyber intruders with a dangerous entry point into a home network.
Cybertrust Label Launched
The White House introduced the “cybertrust” label last year, and the Federal Communications Commission (FCC) finalized the details in March.
With this recent development, it is expected that these labels will be introduced soon and will appear on products within the next few months.
In a briefing before the official announcement, Deputy National Security Advisor Anne Neuberger told reporters the initiative would allow Americans to prioritize cybersecurity and be aware of their internet- and Bluetooth-connected devices.
FCC Chairman Jessica Rosenworcel said the mark provides “peace of mind” to consumers and benefits manufacturers.
To obtain the label, a product must meet standards established by the National Institute of Standards and Technology.
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