Booking.com reports that searches for accommodation by families for the summer travel season are already up 8% compared to last year, and searches for flights are up 21% worldwide. Masu. These numbers support the interest in traveling this summer as families look to make the most of the upcoming warmer months.
Almost two-thirds (62%) of families cite spending quality time as their main motivation for traveling this year, followed by having time to properly relax (58%) and discovering new places. (48%).
Family travel motivations are aimed at trending spots this summer, including destinations known for their beaches, local cuisine, and cultural opportunities. Whether it's the beaches of Durres, Albania or the neighborhoods of Tokyo, Japan, these destinations offer a place to stay and a travel experience for the whole family.
Here are some of the world's most popular summer destinations for families:
- Durres, Albania
- tanger, morocco
- marrakech, morocco
- Destin, Florida, United States
- seville, spain
- palma de mallorca, spain
- Tokyo Japan
- Gramado, Brazil
- dubrovnik, croatia
- madrid, spain
Children living in Europe will be traveling around the world this summer, with 42% of European flight searches including at least one child, according to data from Booking.com. Ta. Children living in Asia and North America were in the top three at 33% and 32%, respectively.
Over 50% of all flight searches from the following countries include at least one child:
- Egypt
- Denmark
- Poland
- Sweden
- cyprus
- Czech Republic
- Belgium
- Norway
- England
- Ireland
This summer's Booking.com flight search data also reveals that families in some countries are traveling farther than other families during their summer holidays this year. The countries with the highest proportion of family trips are:
- United Arab Emirates
- Australia
- Egypt
- turkey
- Netherlands
- Canada
- China
- Germany
- England
- Belgium
This year, family travel decisions are being shaped by a variety of interests and behaviors that are changing the traditional way of traveling with loved ones.
- 55% of families around the world say they are inspired to travel to try food they see on a show or movie, highlighting the influence of popular media on their travel choices.
- 48% of families plan to use AI tools as part of their travel planning in 2024, indicating a desire to adopt new habits to streamline their travels.
- Travel nannies may start to become a trend this summer, with 31% of families saying they are more likely to allocate their travel budget to someone to look after their children while they travel. This proportion is more than half (50%) in India, Hong Kong, and Thailand.
- Comfort is also a top priority, with 74% of families around the world citing air conditioning as the most important feature when booking a place to stay.
