In today's “What No One Wants But Execs” news, EA Games comments on wanting to put ads in games you've already paid for.
Yes, you know that game you just spent £60 on? EA wants you to see ads in that game because the money you spent isn't enough.
EA is the company behind the latest Star Wars title featuring Cal Kestis
EA CEO Andrew Wilson was asked about “dynamic ad insertion” in AAA games at an earnings conference, and answered as follows: But we now have a team in-house looking at ways to do very thoughtful implementation within the game experience. ”
He's not saying it's a sure thing, but it's worth considering because it could potentially generate more revenue for publishers. He talked about growing the gaming community around their game, but it all comes down to the idea that in certain situations they lose to it.
Now, I'm not saying that ads don't work in certain games. For example, sports titles utilize advertising on the sides of pitches and race tracks, just as they would in the real world.
However, this idea has been tried before, but it didn't work that time. In fact, EA has already tried this and failed.
Not only was it ineffective, it also pissed off quite a few people. The Xbox 360 era was full of titles where Doritos made throwaway games just to push their brand onto the console.
It was attempted in the 16-bit era, but cool spot and Zoo Responsible for 7-Up and Chupa Chups, respectively.
It was weird at the time, but I don't want to see Cal Kestis stop after an intense lightsaber battle to take a refreshing swig from a can of Monster before gulping down a bag of Dorithios to restore stamina.
There's a reason this doesn't work currently. It's such a blatant attempt to monetize our time. We have already given you money. Additionally, you may have earned advertising revenue when we view trailers on your YouTube channel. No, EA.
Featured image credit: EA, Doritos
Topic: EA, Star Wars
