Hyundai's IONIQ 5 robotaxi became the first self-driving car to pass the national DMV driving test, creating a new life chance for people with physical and mental disabilities who crave travel.
A collaboration between creative agency Jung von Matt and director Daniel Mercadante of Park Pictures, Hyundai's new film centers on visually impaired world championship rower Pearl Outlaw and her mother Ruth, who live in Portland, Oregon. There is.
Because of a disease called retinitis pigmentosa, Pearl is unable to own a driver's license and is restricted from traveling, even within her hometown.
This fascinating short film shows how Hyundai's self-driving technology turned Pearl's challenges into new discoveries, greater autonomy and a welcome sense of freedom.
In the movie, an IONIQ 5 robotaxi is tested in Las Vegas by an official DMV driving examiner on the Strip and on the outskirts of the city. And please understand this. IONIQ5 robotaxi completed the test with a perfect score.
Hyundai's new initiative aims to change the perception of self-driving technology, which currently suffers from a lack of reliability, and to show how it can benefit people's daily lives without limits.
Pearl's story is the story of Hyundai's commitment to trust and empowerment that could change the lives of people like Pearl and millions of other people with physical and mental disabilities who would never have the opportunity to take a driving test. It emphasizes how we are working to usher in a new era.
Pearl's journey through the IONIQ5 robotaxi symbolizes the potential for independence through innovation and provides a glimpse into a future where technology expands everyone's horizons.
We spoke to Pearl about her favorite places to relax in Portland.
“At the top of my list of favorite places in Portland is St. Honorie Pastry Shop,” she says. “This is my go-to place for lunch and morning coffee. They have great pastries and sandwiches, and are locally reputed to be some of the best in the area.”
“My favorite place to shop is Portland Leather Goods. This is a local company that makes artisan products such as bags, coats, shoes, and wallets. I own three of their items, but I especially love their I love going to their store because everything they make has beautiful colors and amazing quality!
“One of the most unique places that I really like is the farm on Sauvie Island. There are quite a few, but I love going there in the summer to pick blackberries, peaches, and blueberries. Sauvie Island has beaches. There are many farm-to-table restaurants, but my favorites are farms where you can pick your own fruit.
In the new film, watch Pearl's journey through today's advanced AI-based self-driving car technology, which is no longer a vision of the future.