This sponsored content was created in collaboration with our Skift partners.
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— Saudi Tourism Authority
Artificial intelligence, smart design, and travel technology are changing the possibilities of travel for travelers. However, innovation requires more than just leveraging technology. In this episode, Skift Creative Strategist Kate Anderson speaks with Boon Siang Chai, Managing Director and Vice President of International Markets at Trip.com Group, about how travel brands are responding to changing traveler experience expectations. We talked about why technology, innovation, and collaboration are moving forward. Hand in hand.
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In this podcast:
Changing traveler expectations: How traveler expectations for personalization, experiences, and travel inspiration are changing and why Trip.com is responding with user-generated content, live streaming experiences, and bundled hotel packages.
Technology-driven solutions: Insights into how travel brands are leveraging artificial intelligence and other technologies to improve user experience, streamline travel planning, and ultimately increase engagement and conversion rates.
Partnership with Saudi Arabia: Details of Trip.com's partnership with the Saudi Tourism Authority to promote Saudi tourism, including extensive marketing campaigns, supporting and strengthening local supply chains, and integrating Arabic language content.
This content was co-produced by the Saudi Tourism Authority and Skift's branded content studio SkiftX.
