Vancouver, Canada – The iconic comedy duo with a cannabis licensing empire launched a new mobile video game this week, adding to the brand's expanding product lineup heading into 2024, including new consumer products, infused beverages and dispensaries.
The release of Cheech & Chong's Kush Kingdom marks the cannabis industry veteran's second collaboration with East Side Games Group. In 2020, the team launched Cheech & Chong Bud Farm. In the US he has a 4.8/5 star rating on the iOS Store and his total number of installs is over 3 million.
“With Cheech & Chong's Kush Kingdom, we're not just launching a game. It's a gateway for everyone to immerse themselves in the world of Cheech & Chong,” said Chief Operating Officer of Cheech & Chong's Global Holding Company. said Jace Bueno. We invite you to step into a world where you can experience connection, laughter, and everything Cheech & Chong stands for, both digitally and in real life. ”
East Side Games Group is well versed in the intersection of popular television shows and mobile games. The company has a diverse portfolio of licensed IP, including games related to The Office, Star Trek, Doctor Who, RuPaul's Drag Race Superstar, and Trailer Park Boys.
“I grew up watching Cheech & Chong movies,” said Dave Walls, CEO of casual game company and development partner Funkitron. “The team has put a lot of love and care into creating this game, ensuring it captures the essence of Cheech & Chong's humor and charm.”
Whether or not a mobile video game can truly capture the essence of Cheech & Chong is debatable, but the success of this collaboration means it will once again garner enough revenue to make it worth everyone's time. It seems that I was able to do it.
