After decades of trying to get advertisers interested in the Masters, NCAA March Madness, Sunday NFL games and, most recently, Super Bowl V, John Boggs threw his last pass down Madison Avenue.
The CBS Sports head of advertising sales, who has worked for the Paramount Global-backed network for more than 26 years, is expected to step down as executive vice president of sports sales after one more NCAA Tournament and Masters golf competition. and reviewed internal memos, according to one report. variety. “Bogie,” as he is commonly known to staff, buyers and clients, is leaving during a transition to CBS’ sports operations. Long-time sports industry chairman Sean McManus is also stepping down.
Bogush's departure comes after CBS planned record advertising revenue for Super Bowl LVIII. That amount was more than $600 million, some of which came from the game between the San Francisco 49ers and Kansas City Chiefs that went into overtime.
“John is more than just a colleague to many of us, he brings immense joy and camaraderie to our organization with his incredible sense of humor and contagious laugh. Many of us will never forget the amazing Bogfest and famous Super Bowl awards dinners where John's enthusiasm and fun-loving personality lit up the room.'' Paramount Advertising said Jo Ann Ross and John Halley, Chairman and President. Note to staff. “His dedication to his work is matched only by his ability to enjoy life to the fullest. He has always proven to all of us that hard work and a good time are not mutually exclusive. ”
CBS has not yet named Bogush's replacement. As many traditional media companies grapple with bringing their TV sports series to streaming audiences, whoever they are will face new challenges. Sports facilities were once heavily male-biased, but their durability and ability to attract a wider audience in an increasingly fragmented landscape has led to an increase in sports facilities, including large consumer goods companies that often target female consumers. Attracting other types of sponsors.
Bogush has a 45-year career in media sales, selling commercials for everything from the legendary Casey Kasem radio show “American Top 40” to “NYPD Blue” to the Spanish-language variety show “Sabado Gigante.” . At CBS, he has sold commercials for eight different Super Bowls, the U.S. Open Tennis Championship, the PGA Championship, and the Final Four. Bogusch began his career as a senior media planner at Young & Rubicam in 1979, then later moved on to sales positions at ABC and then he Univision. He joined CBS in 1998 as his senior vice president of daytime sales and moved to the sports division in 2002.
