Travelier, an Israeli travel tech company that digitizes land and sea transportation, has fully acquired Brazilian online bus ticketing platform DeÔnibus.
Brazil's bus travel market is one of the largest in the world, generating more than $2 billion in annual revenue. However, only 30% of Brazil's bus tickets are purchased through online channels.
This untapped potential fuels Travelier's vision to capture a dominant market share in Latin America. The Ramat Gan-based company's network of digital platforms allows customers to instantly purchase intercity tickets for ferries, buses and trains in local markets.
Two years ago, Travelier invested in Plataforma10, Argentina's leading online transportation brand.
“We have been studying the Brazilian market for quite some time and assessing the situation, players and possibilities. DeÔnibus has a good foundation and is a cultural fit for the Travelier group with expansion potential. We are confident in our new journey together,” said Noam Toister, co-founder and CEO of Travelier.
Brothers Breno Moraes and Mariana Marveira founded DeÔnibus in 2012 as “Brazil by Bus”. DeÔnibus has a network of over 300 operators connecting over 36,000 routes, offers a geographical coverage of 80% of Brazil and serves millions of travelers annually doing.
“The Brazilian bus travel market has undergone changes in recent years, influenced by new purchasing habits of travelers, digitalization and modernization of the industry, and regulatory changes. The penetration rate of internet sales is growing rapidly year on year. and is expected to account for more than 50% of total sales in the next two to three years,” said Moraes, who will continue to lead the company.
Travelier's current portfolio includes five B2C brands and two transportation management system brands across Asia, Europe, Latin America and Africa.
The company launched a central hub in 2023 to enable a seamless booking experience across all subsidiaries and partners.
