- Budget-friendly destinations are on the rise this summer
50%
Percentage of families around the world cite value for money as their top motivator for a destination* - Albania tops the list of popular destinations around the world where families are looking for a place to stay this summer
- Children living in Europe are expected to travel the most this summer, followed by children living in Asia and North America.
As the days grow longer and the gray gloom fades into the distance, families are planning ahead and dusting off their suitcases for a wonderful summer vacation. With a mission to make it easier for everyone to experience the world, leading digital travel platform Booking.com has already seen an 8% increase in family accommodation searches for the summer travel season compared to last year. ** Reported to be increasing. Meanwhile, the number of global flight searches has increased by 21%. *** These numbers confirm strong interest in travel this summer as families look to make the most of the upcoming warmer months.
Families focus on the stunning beaches, delicious local cuisine, and cultural experiences.
Almost two-thirds (62%) of families cite spending quality time as their main motivation for traveling this year, followed by finding time to properly relax (58%) and exploring new places. This was followed by discovering (48%).
The family travel motive fits neatly into this summer's trending spots, including destinations known for their beautiful beaches, exquisite local cuisine, and rich opportunities to immerse themselves in culture. Whether it's the tranquil beaches of Durres, Albania, or the vibrant and diverse neighborhoods of Tokyo, Japan, these destinations offer a tapestry of places to stay and travel experiences that will enrich and entertain the whole family.
Top global family summer destinations**
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Durres, Albania
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Tangier, Morocco
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marrakech, morocco
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Destin, Florida, USA
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seville, spain
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palma de mallorca, spain
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Tokyo Japan
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Gramado, Brazil
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dubrovnik, croatia
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madrid, spain
With more than 29 million reported accommodations in more than 175,000 destinations in 220 countries and territories around the world, families can find the ideal place to stay this summer depending on their needs. Masu. This includes more than 7.4 million reports of homes, apartments, and other unique accommodations, establishing Booking as a leader in non-hotel accommodations.
European kids become jet-setters this summer
This summer's family travel landscape will redefine what it means to be a well-traveled child. Booking.com reveals that children living in Europe will be the ones to travel the world this summer, with 42% of flight searches involving at least one of their children. It contains. Children living in Asia and North America were in the top three at 33% and 32%, respectively. ***
But some nationalities are emerging as the true leaders in family travel this summer. Families based in the following countries have a burgeoning generation of jet-setters, who not only have the opportunity to enjoy the thrill of flight as children, but also ultimately have access to diverse cultures, cuisines, and cuisines from an early age. , have had the opportunity to experience the landscape (more than half). 50% of all flight searches from the following countries include at least one of her children:
Countries with the highest percentage of children included in flight searches***
- Egypt
- Denmark
- Poland
- Sweden
- cyprus
- Czech Republic
- Belgium
- Norway
- England
- Ireland
This summer's Booking.com flight search data also reveals that families are traveling further in some countries than others during their summer holidays this year.
Countries with the highest percentage of families traveling to another continent***
- United Arab Emirates
- Australia
- Egypt
- turkey
- Netherlands
- Canada
- China
- Germany
- England
- Belgium
Today, travelers from 55 countries and territories can browse and purchase flights directly to more than 4,500 destinations around the world through Booking.com's branded services.
Inside the lens of family travel
This year, family travel decisions are being shaped by a wide range of interests and behaviors that are changing the traditional way we travel with loved ones.
- 55% of families around the world say they are motivated to travel to try food they see on a show or movie, highlighting the influence of popular media on travel choices. *
- 48% of families plan to use AI tools as part of their travel planning * Families in the US, UK, Australia, and New Zealand can now start planning their trip using AI Trip Planner directly in the Booking.com mobile app. process. ****
- Travel nannies may start to become a trend this summer 31% of families say they are more likely to allocate their travel budget to having someone look after their children while they travel. This proportion is more than half (50%) in India, Hong Kong, and Thailand. *****
- Comfort is also a top priority 74% of families worldwide list air conditioning as their most important equipment When booking accommodation. *
Booking.com makes it easier than ever to create the perfect summer family vacation. Travelers can arrange every element of their trip without leaving the platform or mobile app. From accommodations in over 30 different categories to flight connections, car rentals and local attractions, Booking.com connects travelers around the world with their travels.
*Travel Trends 2024 research was commissioned by Booking.com and was a unique survey of a sample of adults who have taken an overnight leisure trip in the past 12 months, are planning a trip in 2024, and are involved in travel planning. It was carried out on. The sample consisted of 32,300 respondents from 32 countries and territories: 2,000 from the United States, 800 from Canada, 1,800 from Mexico, 800 from Colombia, 1,800 from Brazil, 800 from Argentina, and 1,800 from Australia. 500 people in New Zealand and 800 people in Spain. , Italy 800, France 1,800, UK 1,800, Germany 1,800, Netherlands 800, Denmark 500, Sweden 500, Croatia 400, Switzerland 800, Belgium 800, Ireland 800, Portugal 800, 1,800 from India, 500 from Hong Kong, Thailand 800 people from Singapore, 500 from Taiwan, 800 from Vietnam, 800 from South Korea, 1,800 from Japan, and 500 from the UAE. Respondents completed the online survey in January or February 2024.
**Search for accommodations with at least one child between April 22, 2024 and April 29, 2024, with a check-in date of June 1, 2024 and September 1, 2024. , compared to search dates of April 22, 2023 to April 29, 2023, 2023, check-in dates of June 1, 2023 to September 1, 2023
***Flight searches with at least one child for dates between January 1, 2024 and March 31, 2024, with outbound travel dates between June 1, 2024 and September 1, 2024 and search dates from January 1 to 31, 2023 in March 2023, and outbound travel dates from June 1, 2023 to September 1, 2023.
****AI Trip Planner is available to Genius members in the US, UK, Australia, and New Zealand. To access the tool, members must sign in to their Booking.com account on the mobile app and set their language preference to English.
*****Travel predictions for 2024 The survey was commissioned by Booking.com and surveyed a sample of adults planning a business or leisure trip in the next 12 to 24 months. In total, 27,730 respondents from 33 countries and territories were surveyed (1,008 from Argentina, 1,012 from Australia, 505 from Austria, 1,001 from Belgium, 1,002 from Brazil, 1,009 from Canada, 1,009 from China, and Colombia). 1,002 people, Croatia 508 people, Denmark 504 people, France 1011 people, Germany 1011 people, Hong Kong 1016 people, India 1004 people, Ireland 510 people, Israel 504 people, Italy 1014 people, Japan 1004 people, Mexico 1009 people, Netherlands 1014 people. , New Zealand 1015, Portugal 500, Singapore 502, South Korea 1010, Spain 1009, Sweden 502, Switzerland 507, Taiwan 504, Thailand 1003, UAE 502, UK 1007, USA 1005, 1007 (from Vietnam). Respondents completed her online survey in July 2023.
about Booking.com
Booking.com, part of Booking Holdings Inc. (NASDAQ: BKNG), is on a mission to make it easier for everyone to experience the world. By investing in technology that removes friction from travel, Booking.com's marketplace seamlessly connects millions of travelers and delivers memorable experiences every day.
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