hit me: Do Goth kids smile in family portraits? Of course not.
French composer and musician Bfrnd, also known as the husband of Balenciaga's creative director Demna, made a face in a campaign promoting a multifaceted collaboration with Balenciaga Music.
This includes a 4-hour playlist, an original 8-bit video game, and a variety of merchandise such as T-shirts and hoodies, with each garment equipped with an NFC chip that allows access to all content.
Since 2020, Balenciaga has published exclusive playlists on Apple Music, and Bfrnd's playlists include Depeche Mode, Mazzy Star, Crystal Castles, Radiohead, Bat for Lashes, Brutalism 3000, and more. Contains 68 songs.
This is a Bfrnd hoodie.
Available for delivery starting Tuesday. Meanwhile, “Bfrnd: The Game” is a “pixelated adventure” in which Bfrnd experiences various Balenciaga show sets from the past few years, backed by the original soundtrack created by Bfrnd for each of his runway displays. It is explained that there is.
His signature sound blends genres, with his tastes centered around dark electronica and classical pieces.
The game's characters collect Balenciaga's iconic products and earn points while avoiding obstacles. Balenciaga has announced that it will award cash prizes to the top 30 athletes in a global competition.
A still from Balenciaga's video game featuring Bfrnd.
Provided by Balenciaga
The first three levels of the video game can be accessed by anyone via a dedicated minisite, WeChat or the touchscreens in the Balenciaga flagship store on Avenue Montaigne.
Those who purchase Bfrnd merchandise will have access to the game's fourth bonus level.
The campaign, inspired by vintage family portraits, was shot by Melchior Thersen and stars Bfrnd, whose real name is Loic Gomez, with actors standing in for his musical family.
