BARK introduces a new era of travel for dogs with the launch of BARK Air

Dogs come first: BARK announces first travel experience tailored for dogs starting May 2024

BARK, Inc. (NYSE: BARK) (“BARK” or the “Company”), the world's leading omnichannel dog brand with a mission to make every dog happy, today announced that it has partnered with a jet charter company to offer services. announced that it had started.

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BARK Air is the world's first air travel experience designed specifically for dogs first and human companions second, allowing them to travel together in comfort and convenience. Starting today, you can book premium flights for dogs (and their humans), with the first flight departing from New York on Thursday, May 23rd.

This press release features multimedia. Read the full release here: https://www.businesswire.com/news/home/20240411566063/en/

(Photo: Business Wire)

Traveling long distances with a dog can be difficult for many dog parents, especially for dogs that can't fit in a carrier that can be placed under the seat in front of you. All too often, dogs are refused travel, confined to duffel bags, or endure the stress of flying in cargo. Recognizing these challenges and the growing demand for accessible solutions, BARK Air offers a more fun and humane option for dogs traveling with their two-legged human companions. Masu. BARK Air embodies BARK's dog-first ethos and award-winning customer experience, setting a new standard for dogs who love to travel but are forced to settle for less-than-ideal travel conditions. It is being established.

“When we launched BARK in 2011, we were on a mission to transform the dog space and create products designed for dogs and their humans. We're excited to use our insights to create a truly dog-first experience, from ground to sky, that's much different than just hosting dogs,” said co-founder Matt Meeker. CEO of BARK. “We believe this initiative will increase awareness of our brand's mission and values, introduce more dog lovers to the BARK family, and help enrich the lives of dogs and people around the world. .”

Bark Air has taken the typical white-glove experience to the human first class experience and turned all the luxuries to dogs, from reservation to arrival, on-board service and deboarding. The dog becomes a true VIP and will actively treat you with pampering. Carefully selected experiences.

After reservation

humans will be contacted by BARK Air's concierge who will gather information about each dog and their human's travel plans to ensure the best possible experience.
On the day of the trip

, dogs and their companions arrive at the airport 45 to 60 minutes before takeoff for a simple and efficient check-in process. This process allows your dog to meet other furry friends onboard, while your companion receives a meal prepared by an on-site chef (no crates) . Stressful TSA checkpoint or inspection.
before boarding

At , our highly skilled BARK Air concierge will meet your dog at the gate and help them acclimate to the experience through socialization and dog-centered onboard preparation. BARK Air's concierge will also assess whether each dog is enjoying the experience and adapting to the new environment, and whether any additional attention or care is required before or after boarding.
Even before boarding

, the plane will be prepared for a “Dogs Fly First” flight using calming pheromones, music and pup-friendly colors. All furry passengers have access to a variety of aids such as calming treats, noise-canceling earmuffs, and calming jackets to ensure a stress-free and enjoyable flight.
Once on board

, dogs will be provided with a drink of their choice during the ascent and descent to ensure that the dog does not experience ear discomfort commonly caused by changes in cabin air pressure. Additionally, a variety of BARK-branded treats, refreshments and surprises will be provided during the flight, aimed at keeping furry passengers and their humans happy.

At launch, the airline's routes will include service to the New York City metropolitan area via Westchester County Airport (HPN), to the Los Angeles area via Van Nuys (VNY), and to London, England via Stansted Airport (STN). Masu. Through this partnership, the Argus Platinum-rated charter company will be responsible for all aircraft, crew, maintenance and insurance matters, while BARK will focus on creating and delivering world-class air travel experiences for dogs and their people.

“We believe this initiative will raise awareness of BARK's mission in a cost-effective manner,” said Zahir Ibrahim, BARK's Chief Financial Officer. “While we do not intend to book flights too far in advance, we do have the flexibility to arrange charter flights on a case-by-case basis during periods of high demand. At the same time, with increased traffic to BARK.co, , we believe this will increase awareness of all of our services and benefit our core business in the long term.”

For more information and reservations about BARK Air, visit DogsFlyFirst.com and follow us on Instagram @barkair.

About Burke

BARK is the world's most dog-centric company, dedicated to making dogs happy with the best products, services, and content. BARK's dog-obsessed team applies our unique, data-driven understanding of each dog's characteristics to create toys tailored to their play style, satisfying treats, the best food for their breed, and effective, easy-to-use foods. We design easy dental care and the first experience for dogs. Fostering health and happiness for dogs everywhere. Founded in 2011, BARK loyally serves dogs across the country with themed toy and treat subscriptions, BarkBox and BARK Super Chewer. Custom product collections through a network of retail partners including Target and Amazon. High quality, nutritious meals made for your dog breed with BARK Food. Meet your dog's dental needs with BARK Bright®. At BARK, we want our dogs to be as happy as we are because dogs and humans are better together. For more information, please visit BARK.co.

Forward-looking statements

This press release contains forward-looking statements regarding, among other things, BARK's future performance, which are based on the Company's current expectations, projections and assumptions and are subject to risks and uncertainties. In some cases, words such as “may,” “would,” “should,” “could,” “expect,” “plan,” “anticipate,” “believe,” or “estimate” Forward-looking statements may be identified by terminology such as “will''. “anticipate,” “intend,” “may,” “continue,” “ongoing,” or the negative of these terms or other comparable terms. These statements include, but are not limited to, statements regarding our future performance, including our strategies. , plans, commitments, objectives, and goals. Actual results may differ materially from those anticipated or implied, and reported results should not be considered as an indication of future performance. Other factors that may cause or contribute to such differences include, but are not limited to: risks related to the uncertainty of expected financial information regarding BARK; the risk that spending on pets may not increase as expected; the risk that BARK subscribers may not increase their spending with BARK; Ability to continue converting social media followers and customer contact. BARK's ability to successfully expand its product lines and distribution channels; competition; the uncertain impact of the COVID-19 pandemic and other global or macroeconomic events and challenges;

Further information regarding factors that may affect BARK's results of operations can be found in the Company's Quarterly Report on Form 10-Q under the captions “Risk Factors'' and “Management's Discussion and Analysis of Financial Condition and Results of Operations.'' and you can get a copy of it. Please visit our Investor Relations website at https://investors.bark.co/ or the SEC's website at www.sec.gov. The forward-looking statements in this press release are based on information available to us as of the date of this press release and should not be relied upon unduly. We undertake no obligation to update such statements.