Cybersecurity has become one of the world's largest industries, with some estimating its value at trillions of dollars. Joseph-Francisco Zubizarreta leverages artificial intelligence (AI) and blockchain to provide advanced protection to financial companies. He joined CoinGeek backstage on the sidelines of his AI Forge Masterclass on AI and Blockchain to discuss how his company can stay ahead of criminals with his two emerging technologies.
Zubizarreta is the founder of Atera Analytics, a startup that uses advanced data modeling and AI innovation to drive digital transformation. This startup is part of his second group, AI Forge.
“As a London-based company, we have seen a huge opportunity to improve the level of security in payment transactions…The key question here is how do we protect vulnerable minorities in the UK? ” Zubizarreta said.
Mr. Zubizarreta has worked in the financial industry with major companies such as Santander (NASDAQ: BCDRF), where he was head of data science and analytics. In his experience, fraud is one of the most significant challenges facing banks, and banks have lost trillions of dollars to fraudsters and cybercriminals. In the UK, over 40% of businesses have reported fraud incidents.
“We hope to enhance this by integrating AI, blockchain, and network analytics to provide a solid solution to the people and businesses affected,” said Becky, CoinGeek's Backstage Reporter. -Told Mr. Ligero.
Using AI, Atera engages in supervised learning, where the system is fed fraudulent transactions to learn and be able to detect similar fraud incidents in the future. AI is also getting better at detecting potential spam.
During the masterclass, Zubizarreta learned about leveraging blockchain to significantly reduce costs for businesses. Startups are judged harshly, and small improvements are unacceptable to potential customers who are stuck in their ways.
As such, Zubizarreta is working to improve business processes tenfold while reducing costs, which he said is a difficult balance that relies on the efficiency of blockchain.
For artificial intelligence (AI) to function properly within the law and succeed in the face of growing challenges, it must integrate enterprise blockchain systems that ensure the quality and ownership of data input. This allows you to keep your data safe while also guaranteeing immutability. of data. To learn more about why enterprise blockchain is the backbone of AI, check out CoinGeek's coverage of this emerging technology.
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