Aflac expands support for women's college basketball XR togetherWatch Parties and Sponsorship Expansion
columbus, georgia, March 14, 2024 /PRNewswire/ — Anticipation for Sunday grows among college basketball players across the country. Aflacis the leading provider of supplemental health insurance in the United States and is already powering future champions. In 2023, Aflac highlighted the challenges facing women's sports on and off the court. This year, the brand deepens its commitment by partnering with her TOGETHXR, a media and commerce company that promotes women's voices in sports. Aflac also University of South Carolina women's basketball head coach Dawn Staley Women's Basketball Coaches Association (WBCA).
Aflac GOAT Coach Staley wearing a TOGETHXR “Everyone Watches Women's Sports” T-shirt
Aflac and TOGETTHXR came into close contact during the women's regional semifinal round and were founded by four of the world's top female athletes. alex morgan, chloe kim, Simone Manuel and Sue Bird — We are partnering with Sports Bra to host a tournament watch party at Spirit of 77 in . portland oregon.upon March 29th and March 30th, giving fans a space to gather and celebrate the growing success of women's basketball. His two-day event hosted by the basketball champion and star of “The Sid + TP Show.” sidney colson and Teresa Pleasanceoffers college basketball fans the opportunity to participate in Q&A sessions, enjoy photo ops, and participate in unique contests with icons. Nneka Ogumike, Diana Taurasi, Elena Delle Donne and aliyah boston.
“Last year, Aflac intentionally pivoted resources to spotlight talent in women's college basketball,” said Aflac's Chief Marketing Officer. “Our collaboration with TOGETH This is consistent with our mission to create.” Garth Knutson. “We are equally excited to continue working with Coach Staley and the WBCA and support the development of women's college basketball through our shared vision.”
The partnership extension is based on the principles outlined in 2023.dawn listThis list was created by Aflac in collaboration with Coach Staley and the WBCA to address several equity issues in women's college basketball, including equity in investments, fan experience, and community engagement. .
“Commitment speaks through action and financial support, and Aflac is living up to that promise and uniquely championing women's sports,” said Coach Staley. “Our continued partnership with the WBCA reflects our shared passion for spotlighting female athletes and the great coaches involved in women’s basketball.”
Aflac and 15th-25th WBCA Coaches Empower 200 Female Athletes in Grades 5-8 through Basketball Skills Clinic April 3held simultaneously with the annual WBCA convention. cleveland. Aflac, which is in its second year as the presenting sponsor of the WBCA Assistant Coach of the Year Award, will provide travel expenses and donations for the winners to the competition. $5,000 to Kayo Cancer Fund When summed up by each coach's name, $30,000. In addition, Aflac will work with the Cleveland Clinic to sponsor the tournament's closing session with the health of coaches as a top priority.
This year, Aflac will be the presenting sponsor of The GIST of It, a twice-weekly podcast hosted by Aflac. Ellen Hislop and Steph Lotz Produced by GIST. This unique podcast delves into current sports topics that overlap with pop culture and social issues, providing a fresh female perspective to the largely male-oriented sports podcast environment.
For more information about Aflac, visit aflac.com.
About Aflac, Inc.
Aflac, Inc. (NYSE: AFL), a Fortune 500 company, has provided financial protection and peace of mind to millions of policyholders and customers for more than 68 years through its United States and U.S. subsidiaries. Japan. In the United States, Aflac is the number one provider of supplemental health insurance products.1 in Japan, Aflac Life Insurance is the leading provider of cancer and medical insurance by number of policies in force. We're proud to be there when our policyholders need us most, and we've been named Ethisphere's World's Most Ethical Company for the 18th year in a row (2024) and Fortune Magazine's World's Most Ethical Company. Most Admired Company for the 23rd consecutive year (2024) and Bloomberg's World's Most Ethical Company. Gender equality index for the fourth consecutive year (2023). Additionally, the company signed the Principles for Responsible Investment (PRI) in 2021 and has been included in the Dow Jones Sustainability North America Index (2023) for 10 years. To find out how to get help with costs not covered by health insurance, please contact aflac.com or aflac.com/espanol. Investors can learn more about Aflac and its corporate social responsibility and sustainability efforts. Visit investors.aflac.com under Sustainability.
Media contact: amy parsons, [email protected]
Analyst and Investor Contact: David A. Young706-596-3264, 800-235-2667, or [email protected]
1 LIMRA 2022 U.S. Supplemental Medical Insurance Total Market Report
Source Aflac
