Adventure Travel Trade Association (ATTA), in partnership with Tomorrow's Air and Innovation Norway, announces 2024 as the year of climate action with a year-long series of educational events ending with a world summit in Norway did.
The three organizations will combine their expertise, resources, and networks to bridge the gap between current efforts to reduce climate emissions and what is needed to reduce the negative impacts of climate change. Masu.
The Year of Climate Action began on January 31 with a small group meeting at the Norwegian Consul General's Residence in San Francisco. Attendees included Fred Reid, Global Head of Business Development at SurfAir, Susan Su at Toba Capital, Daniel Anger at McKinsey and Company, Carly Biggart at Hutigruten, and Matt Berna at Intrepid Travel. Ta.
The final event will be an exclusive global summit to be held in Norway from October 29th to November 2nd, 2024. The Innovate for Tomorrow: Climate Action Summit brings together travel industry executives from around the world to discuss how to invest in better technology to accelerate emissions reductions. the goal. The highlight of the event was the overnight voyage from Bergen to Ålesund by the hybrid electric Hurtigruten MS Richard With.
While the travel industry and others continue to work to reduce emissions, global emissions need to fall by 55 percent by 2030 to limit global warming to 1.5 degrees Celsius above pre-industrial levels. Currently, global reduction efforts are on track to reduce emissions by 7% by 2030, which is far below this target.
“The Year of Climate Innovation and the Innovation for Tomorrow Climate Summit reflect Norway’s proactive commitment to climate action,” said Hege Burns, Managing Director, Innovation Norway, USA. says. Norway's green transition aims to cut climate emissions in half by 2030. ”
“The focus is on increasing value creation across green industries, prioritizing and ensuring profitable and sustainable growth for companies that develop innovative products and solutions that help meet overall climate change goals. The emphasis will be on that,” Burns continued. “Oslo, the capital of Norway, aims to become the world's first completely zero-emissions city by introducing an all-electric public transport system by 2030, and the UNESCO World Heritage Site Fjords is also set to become zero-emissions by 2026. I aim to become one.”
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