With over 1 billion travel-related searches and 10 billion travel saves a year, Pinterest is an interesting playground for discovering the year's new trends.
A new report from Pinterest reveals new summer travel trends that travelers, especially young Gen Z travelers, are looking for more than ever.
adventure travel is here
Travelers are looking for ways to satisfy their desire for adventure. Searches for adventure activities on Pinterest have increased by 45% since 2023, with the natural world once again a top concern for many travelers. Adventure travel also provides a sense of personal growth and presents a different kind of challenge for many people, making it a fun, once-in-a-lifetime travel experience.
Interest in luxury safari lodges has increased by 110% and trending adventure destination Tanzania has increased by 60% year-on-year, mainly driven by safari adventures. Water park rides increased by 170 percent, while train rides and hiking trails also increased by 900 percent and 94 percent, respectively. Additionally, interest in activities such as mountaineering, trekking, adventure camping, and caving increased by approximately 40%.
Travelers are also increasingly interested in traveling to the Amazon rainforest, with searches for intra-Amazon travel increasing 120% from 2023.
Travelers seek a quiet wellness vacation
Travelers on Pinterest are increasingly interested in leaving the hustle and bustle of culture in search of quieter, more serene destinations. Searches for “quiet living” have soared 530% year over year, and searches for quiet travel are also seeing increased interest.
Quiet and calm locations increased by 50% and 43%, respectively. Travel journal pages grew by 155%, demonstrating a growing interest in documenting travel experiences and wellness trips and activities.
Additionally, travelers are more likely than last year to like village atmosphere (145% increase), mountain cabins (180%), countryside (60%), national parks (250%), and glamping beauty (260%). I'm looking for information on. .
Popular destinations for quiet living include Okinawa, Japan (up 35%) and the British countryside (up 31%).
Travelers seek unexplored places
Along with the interest in slower, less crowded travel experiences comes another type of travel inspiration. It's about searching for mysterious places that offer a sense of wonder and exploration.
Interest in unrealistic places on Earth has increased by 240% year over year. Additionally, calming nature has increased by 340%. Abandoned location exploration has increased by 230%. The number of beautiful places in the world has increased by 150%. Ancient cities grew by 75% and haunted locations grew by 155%.
Top new and popular mysterious destinations include Machu Picchu, which saw a 190% increase in searches, and Edinburgh, Scotland, which saw a 56% increase in searches.
Summer destination trends for Gen Z
Jasper, Canada is this summer's most popular destination for Gen Z travelers looking to connect with the world beyond their phones. Home to Jasper National Park, this is a breathtaking location that promises a wealth of exploration and adventure travel opportunities, along with great photo opportunities. Searches for Jasper increased 155% year over year.
Interest in learning about other destinations has also increased over the last year. London's lifestyle has grown by 340%. Food in South Africa in particular increased by 320%. The Santorini party has grown by his 300%. Nightlife in Goa has grown by 270%. Summer in Brazil increased his 250%.
________
©2024 Northstar Travel Media LLC. Visit travelpulse.com. Distributed by Tribune Content Agency, LLC.
