Chinese media has reported that Apple will acquire AI services from local technology giant Baidu.of WSJ previously reported that the iPhone maker was in talks with the company to use AI Smart in iOS 18.
Baudi operates a ChatGPT-style LLM known as ERNIE Bot. It claims to “understand human intent and provide near-human-level accurate, logical, and fluent responses.”
Apple advances generative AI this year
There is incontrovertible evidence that Apple is making big strides into generative AI services with this year's iOS and macOS updates.
It all started in October of last year. bloomberg The company said it was working hard to keep up with features like ChatGPT, and later said Apple called iOS 18 “ambitious and compelling.” By January, the company was said to expect its next OS to be the biggest in its history.
of financial times Specifically stating that Siri will gain ChatGPT-level functionality, Apple CEO Tim Cook himself teased that the company will “share details about our ongoing work in this space later this year.”
Apple acquires AI services from Baidu
of WSJ and dow jones Baidu stock price rose more than 5% today following Chinese media reports Kailian press We reported that Baidu will be Apple's locally generated Al model.
Baidu rose 5.4% on Monday morning after Chinese media reported the partnership, people familiar with the matter said. […]
According to a report by Chinese media outlet Cailian Press, officials said Baidu will be Apple's locally generated AI model provider for the iPhone 16, Mac computer operating system, and upcoming mobile operating system iOS 18.
Unconfirmed but plausible report
Neither Apple nor Baidu have commented, but the report seems plausible.
One of the challenges with generative AI is that models need to be trained in different languages and by region, if not country. Apple needs a Chinese model, and it also needs to be a model approved for use by the government.
Chinese regulators must approve generative AI models before they can be released to the public. Baidu's Ernie Bot is one of his more than 40 models that have already been approved.
Analysts also said that Baidu is the leading company in domestic generative AI and has exceeded expectations.
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