Renowned travel insurance provider Travel Insured International has given it a new look with a recent brand refresh. The company now boasts a completely new logo, brand colors, image and market positioning. This new outlook highlights Travel Insured's dedication to innovation and customer satisfaction, and building meaningful connections with curious and adventurous travelers.
Travel Insured has been around since 1994, and the brand revitalization strikes a balance between maintaining the authenticity of the Travel Insured name while giving it a fresh look. This blend of tradition and innovation embodies the company's commitment to maintaining the trust earned by its customers for nearly 30 years.
“At the core of our brand refresh is a vision rooted in inspiring and nurturing human curiosity and connection,” said Barb Merwin, president of Travel Insured International. “Our mission is to take a strategic, multi-pronged approach to the design and delivery of insurance products and services with the aim of reducing the stress of travel disruption. We want to make sure you can start your journey safe and secure.”
Travel Insured's new logo is the highlight here. This logo has been thoughtfully designed to symbolize the protection and compensation provided by the company. This emblem embodies the peace of mind travelers get when they know they are protected from the uncertainties of traveling.
A new tagline has also been added: “Protection that meets you now.'' we are here. Please go there. ” These ideas represent the company's commitment to providing unwavering support and protection so that travelers can explore the world without hesitation. Travel allows people to break free from their daily routines, make memories and connections, and explore the world. This is what Travel Insured is dedicated to empowering.
This revitalized brand identity is being gradually rolled out through updates to the company's website, social media platforms, and email communications with consumers and partners. Future phases will introduce enhanced marketing materials, partner communications, and comprehensive documentation to further improve the traveler experience. To check out the brand refresh, visit www.travelinsured.com.
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