Deyan Sudjic has always been at the forefront of the design conversation.As the founding editor of blueprinteditor of domus Later serving as director of London's Design Museum (and a continuing contributing editor to Wallpaper*), Sajik's research, curation and writing recalibrate consumers' understanding of the cultural significance of the design industry. He has made significant contributions to this end.
Analog: A Field Guide, by Deyan Sudjic.
Analog: Field Guide is his latest book, and it's the story of a technology now lost to history, considered inexplicably simple and complex by a new generation moving away from the cloud, search, streaming, and digital assistants.
The book includes concise summaries of the four core areas of technology: sound, vision, communication, and information, as well as short biographies of 250 different objects, from typewriters to televisions. It's humbling to think that a single modern smartphone could potentially outperform all of these devices combined.
However, the specificity of this feature is what gives each of the featured technologies their appeal. Focusing on the details of origin, form, function and materials, analog This provides insight into the almost fetishistic relationship we have with technology, old and new.
One of Sujic's first books was titled cult objectThe book was published in the aesthetic hinterland of the mid-1980s, when the V&A's Boiler House project was developing into what would become the Design Museum, thanks to the bright eyes of Terence Conran and Stephen Bailey.
Much of the visual content is analog You may have come directly from the page cult objectIt was one of the first festivals to showcase the raw appeal of technology to both designers and consumers. Forty years later, household appliances like Starck, Rams, and Sottsass have gone from highly desirable status symbols to obsolete, unnecessary junk, or obscure museum pieces. Now everything has become a cult object again.
analog More than just a record of how industrial design has shaped technology, which in turn has shaped our culture, this work is a love letter to the lost world of tape, vinyl, celluloid, and 35mm. There is also.
Analog: Field Guide offers a treasure trove of forgotten electronics. Many of them are now highly sought after, after being left to rot in landfills around the world for decades.
Sure, there's nostalgia here – you can smell the pungent smell of warm electronics – but this book also offers a far more in-depth look into the techniques and intricacies of old-school content generation to an unsuspecting generation. It may give you some insight.
Analogue: Field Guide, Deyan Sudjic, £30; quarto.com, @quartobookuk
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