The statistics here are probably pretty hard to believe, at least for those born before the 1990s. The revenue of the game industry is bigger More than the movie and music industries combined. And they haven't had a particularly close relationship in recent years. The difference is consistently more than $100 billion a year. Gaming is a huge market and is primarily targeted at young people. But despite these numbers, the gaming industry has largely avoided mainstream scrutiny. For example, you'll see more discussion about Sidney Sweeney and Taylor Swift than you've ever seen before about famous video game voice actors and directors that almost no one knows anything about. We've all heard of Lionsgate and Paramount, but few have heard of a studio like Don't Nod Entertainment, for example.
This is important. Because these unknown studios are behind the single most coordinated effort to edify millions of children through entertainment ever undertaken in this country. This effort is probably more powerful than teachers' unions simply because these propagandists operate primarily in secret. Even if you homeschool your children, they are not immune to the effects. He is one of the companies behind this indoctrination campaign, 'Sweet Baby Inc' or you may have heard of SBI. More on what exactly they do and who is supporting it in a moment.
But first, I want to share some good news. If there's a silver lining, it's that this effort to indoctrinate children is incredibly sketchy. The stupidest people in the world are behind it. Let's take the studio I mentioned earlier, Don't Nod Entertainment, as an example. They are behind the hugely popular “Life is Strange” video game series, played by tens of millions of people. To give you an idea of how blatant the propaganda in Life is Strange is, he cites just one mercifully short sequence featuring a racist white man. There's a backstory about how he kidnapped an innocent Hispanic child or something.
“We need to build a wall,” says the white racist who kidnapped an innocent Hispanic boy. If Wikipedia is to be believed, this is a game that received “generally positive reviews.” …Critics praised the story. ”
Therefore, we can conclude that the bar is incredibly low for this industry as a whole. All the developers have to do is bombard the audience with mechanical left-wing propaganda and their games will be well-received. The recent game Suicide Squad is another notable example. They decided to write a story about Batman's toxic masculinity, and the story ended with the female boss shooting Batman. Here's part of that sequence:
You can imagine how many purple-haired women have to work in that studio. They probably offer hair dye on tap. Of course I didn't play that game. I've never played these games. As most of you know by now, I'm not a video game fan or player. But the point is, these clips are so bad that they spread all over the internet. They're terrible in every way — even from a quality standpoint — even if you happen to agree with their politics.
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But the fact remains that for children of a certain age, propaganda does not have to be subtle. Simply presenting it to children can be effective. That's why anonymous people on the gaming platform Steam decided to find out exactly who is putting this garbage into games and why.
When I looked into it, it turned out to be a company called “Sweet Baby Co., Ltd.'' that I introduced earlier. — has no affiliation with Sweet Baby Gang. I vow to sever all involvement. If it weren't for the fact that I don't own the copyright and that Sweet Baby Inc. technically existed first, I would sue for copyright infringement. Never mind that — anyway, the folks at Steam have discovered that Sweet Baby Inc is contracting with major publishers to push his DEI principles into video games as aggressively as possible. Sweet Baby Inc. (SBI) collaborated with the developer of the game I mentioned earlier, Suicide Squad. They also play a role in several other major his releases.
SBI boasts on its website that it is committed to introducing the principle of “diversity” into its games. And they force it. In fact, the co-founder and CEO of SBI, a woman named Kim Bellaire, recently spoke with game developers and instructed them to threaten her company if they did not comply with Sweet Baby's DEI obligations.
Of course, DEI works this way in every industry. The goal is not to improve the company's products. This is to intimidate companies into submission. If you don’t pay your DEI tax, it will ruin you. They're quick to say that only in the gaming industry, where everyone is more stupid than in any other industry.
Along these lines, as you might expect, so-called gaming journalists are somehow even stupider than journalists in other industries. This is actually saying something. They can't hide their true intentions or show any hint of subtlety. For example, in response to such clips surfacing, a game writer produced several articles in which he portrayed SBI as the victim of a “harassment campaign.” This means that people are aware of what he SBI is doing. For example, Joshua Rivera, a writer for the website Polygon, says: answered To those worried about SBI: “In a just world, these clowns would have their Steam accounts turned off, their PlayStations broken, and no longer booted from any respectable social platform.”
So, in the gaming industry, if journalists are brave enough to come out and look deeper into their stories, we will demand that they be removed from the internet. So let's do that. In a recent podcast, Kim Belair explains that the company's mission is to make every game political. There must be “diverse expression” in all situations, even during World War I.
So SBI wants to “build narratives and stories with custom-made moments and elements to bring expression and joy to people.” And she uses World War I as an example. There weren't that many women fighting on the front lines of World War I. But they push it into their game anyway. Because we need to trivialize and demonize women at every possible opportunity. white male. Even in historical events where white men were heroes, such as World War I, white men cannot be heroes. The point is to attack white men as much as possible.
We see this at every level of the gaming industry. For example, Dani Laronders. She reportedly used work Exactly one year ago at Sweet Baby Inc. Currently, she works at her EA studio, one of the biggest game studios on the planet. Watch her explain why she doesn't hire white people on her team because white people commit all kinds of microaggressions.
Notice that she doesn't say what the white microaggressions were. Maybe those mean white people said something nice about her hair. Perhaps they asked where she was from. Maybe they'll say, “Hey, stop saying that line about building walls. That's a little too far-fetched.” who knows? In any case, this is an employee of a major game studio who freely admits that they do not employ white people. This is not just unethical; It's illegal. This is something that is rarely said about large companies. But it's standard practice in the gaming industry to announce and announce right away. To take another example, also in response to his SBI article, a senior editor at gaming site Kotaku wrote: You can't be racist against white people! Thank you for watching! ”
The people writing this garbage are “true believers”. They are infantry with a low IQ. But why they have such deep pockets is more interesting. As former gaming executive Mark Kahn explained this week, games are extremely expensive to make. In fact, it's higher than ever. Therefore, game studios are trying to raise funds in every possible way. And one way to get a lot of money is through ESG finance.
what ESG Khan also said the funding would require the game studio to agree to all sorts of conditions, including hiring a company like SBI to “diversify” its games.
In other words, what's happening here is much bigger than SBI. This is about the companies that provide funds to SBI. This includes a fund called . baby ghost, also run by bigoted anti-white executives. That includes some of the biggest institutional investors on the planet, like Vanguard and BlackRock, which own significant portions of gaming companies like Microsoft. These organizations create incentives. The only good news, as Khan points out later in the interview, is that ESG financing is drying up, in part because of changing interest rates. And as we are exposed to this propaganda more than ever, its effectiveness is diminishing.
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The US government also appears to be aware of this and considers it a potential problem. They want the propaganda to continue. We know this because the nonprofit carries the name “Take This” on its website. label All criticism of SBI is “harassment”. They are coordinating their response to it. What does “please accept this” mean? Apparently, according to their website, they are a “mental health nonprofit” funded by the Department of Homeland Security. In other words, your tax dollars are paying to protect propagandists who target children in the video game industry. For some reason he has DHS involved.
And actually, it's even worse than that.as an intercept report This month, “a new government report says gaming companies are working with the FBI and Department of Homeland Security to root out so-called domestic violent extremist content.” The report notes that mechanisms to crack down on extremism have been established with social media companies, and recommends that national security agencies establish new processes similar to those for the huge gaming industry. ”
What this means is that the video game industry has turned into a tool of both propaganda and surveillance, without much fanfare. It's an effective way to indoctrinate children precisely because it doesn't get a lot of attention. Well, that attention is finally here. And that's another reason to keep these games away from children as much as possible. If you do that, game journalists — literally the worst journalists on the planet — will accuse you of “harassment.” That way you know you're doing the right thing.