Gen Zers are being encouraged to figure out how to properly dispose of old technology items they no longer need with an all-new online game within the popular Fortnite universe.
Created by electronics retailer Currys, Trash Tycoon offers players the chance to win in-game and real-world rewards worth over £1,000 by going straight to the mine and recycling as much trash as possible. To do.
The in-game map is made entirely of e-waste, representing the 880 million unused and unwanted tech items currently sitting in homes across the UK. Three-quarters of Gen Zers are stocking up on old devices they no longer need. .
In fact, a study of 1,000 young people from this generation found that they generated 60,000 tons of electronic waste every time they played Fortnite.
Curry's, which commissioned the study, therefore encourages this demographic to try to make better choices when sorting through unused, unnecessary, or even broken technology.
Moira Thomas, Director of Sustainability at Currys, said: We know that people, especially her Gen Z, want to recycle old technology, but there is a lack of knowledge about how to do so responsibly.
“That’s why we believe Trash Tycoon will break down barriers and help people better understand the issue of e-waste through the hugely popular game Fortnite, in a language they can relate to and find inspiration in.”
The retailer's research also found that more than a third (35%) have put off recycling their e-waste due to a lack of information. Meanwhile, almost a quarter (23%) don't know how to dispose of old technology, and 26% admit they simply forget to recycle something altogether.
However, almost half (44%) of Gen Z would be encouraged to recycle more technology if given a cash incentive.
TV presenter and DJ Tyler West, who was the first to play the new game, said: “Trash Tycoon is literally a game changer.
“Gaming is definitely my ultimate escape and my go-to 'night out' activity. As a Fortnite fan, it's refreshing to play a map that addresses real-world issues.
“It's time to turn gaming into an everlasting force. I can't wait to work with the team to see how we can level up our base while recycling tech junk.”
Environment Minister Robbie Moore added: “We hope that by tackling e-waste in the virtual world, younger generations will understand the importance of responsible waste disposal in the real world.
“It is important that we turn the tide of e-waste, with 155,000 tonnes of electronic waste ending up in the bin every year. That is why we have come up with new proposals to promote this.”
