Lotte Tourism Development announced on Tuesday that it has launched “Hi&,” a high-quality premium package travel product brand.
High& is a brand created to further strengthen premium travel product categories such as business class packages as part of the company's strategy to lead the premium travel market.
“High&”, derived from “high-end”, which means luxury, intuitively expresses the meaning of providing an experience that goes beyond mere travel.
The airline began introducing its business class product after the COVID-19 pandemic and achieved sales of more than 35 billion won ($25.8 million) from 3,000 passengers last year.
Lotte Tour's European Business Class product is currently being promoted with the goal of securing a total of 40 billion won in deposits from 4,000 passengers this year.
Products such as a Nordic air tour package worth 10 million won attracted more than 1,000 participants, while a full tour package to Switzerland garnered interest, drawing more than 800 participants.
The company sent a group to the PGA Masters golf tournament in April, paying more than 47 million won ($34,600) per participant.
Premium Business Class products continue to be popular, with a shipment of a 2024 LPGA Evian Golf Tournament package worth 22.7 million won confirmed in July, marking high demand for the second consecutive year.
Write Yang Jiyoon yang@hankyung.com
